Source: Web3 Marketing Research Society
Recording Date: February 9, 2026
In this episode of "The Society President's Parlor," I invited Kongkou (KK), the Ecosystem Lead at UXLINK.
He is not a technical expert, nor does he have a traditional finance background. With a degree in economics, he transitioned from supply chain management in Swedish manufacturing to DJI Hasselblad, and eventually to Web3 community growth. He has participated in activities driving millions of user growth, experienced the peak of projects with multi-billion dollar market caps, and also weathered the darkest moments of project hacks and token price collapses. This in itself reflects a resilience of 'not being a prisoner'—amidst narratives of sudden wealth and crashes, he hasn't been 'formatted' by the industry but has instead lived as a free-spirited player.
Adaptability Matters More Than Resume: From Nordic Church Schools to DJI Hasselblad
The name "Kongkou" originated from a glitch in QQ screen names during the flip phone era, which was later simplified to KK.
In 2009, Kongkou moved to Sweden due to his family's work. To quickly integrate into school and local life, he proactively chose to attend a church school, becoming the only immigrant student in his grade.
His career spans are equally broad: during his integrated bachelor's and master's studies, he worked on supply chain and factory setup for a Swedish e-bike brand; later, he joined Hasselblad after its acquisition by DJI but went through a period of frustration involving "counting screws, packing, and inventory." When job hunting in China in 2021, he received offers from major companies like Lenovo but ultimately declined, as he gradually realized that what he truly wanted to do was internet-related work.
This ability to quickly adapt in unfamiliar environments and self-learn from scratch became a foundational trait that later helped him enter Web3.
The Starting Point in Web3: Lose Money First, Then Understand Risk
In 2021, Kongkou officially entered the Web3 industry. At the time, he joined a company whose founder had grand "metaverse dreams," forcing him to rapidly learn about blockchain and grow through practice.
From product operations to strategy teams, he experienced the "death spiral" of GameFi, participated in early Solana trading, and mingled in NFT community Alpha groups. He made his first bucket of money in NFTs and also lost money; later, he co-founded projects and made investments with friends, also stepping into "scam" pitfalls.
He advises, "It's best to try it yourself. Losing real money on-chain is more useful than attending ten sharing sessions."
It was through long-term activity in various communities and groups that he also met the founding team of his current project—UXLINK.
The Essence of Growth: It's About 'Mechanism,' Not 'Creativity'
After joining UXLINK, Kongkou正好赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶上赶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UXLINK 带来最大曝光和增长的两场大型联合空投活动，都是由他主导完成。
But Kongkou also admits that timing is always more important than method. Because joint airdrops are not novel; the real crux is the mechanism. UXLINK's fission mechanism is based on the Telegram invitation system—inviters only receive rewards after the invitee completes all tasks. This turns "pulling people in" into "supervising completion," resulting in a much higher quality of fission than ordinary task platforms.
At that time, Twitter had not yet been renamed X, nor had it been acquired by Elon Musk, and was relatively more "friendly" towards such growth activities.
"The first event had the best results, the second one already showed a significant decline because Elon Musk changed Twitter's API."
For him, the team never sets KPIs, and growth is not about self-imposed limits to meet KPIs, but rather a large-scale social experiment. He doesn't a prisoner of metrics, but enjoys the thrill of solving problems within the mechanism.
A Multi-Million Dollar Security Lesson: Security Is a Discipline Issue, Not a Technical One
The darkest moment Kongkou experienced at UXLINK dates back to the industry-shocking hack in Q3 of last year.
On the eve of KBW's opening, he and the team were making final preparations for the exhibition and events. In the early hours of the morning, the hacker launched the attack. That night, almost no one on the team slept; they worked through the night contacting exchanges,对接 security companies (like SlowMist and Exvul), and continuously updating the community and media on the incident's progress.
However, the reason for this hack was unbelievably basic.
The hacker first入侵了一位联创的电脑, then used phishing links and伪装 meeting links to implant malware, gradually obtaining multi-signature permissions, and finally executed the attack, followed by dumping and a sharp price drop.
This was a security lesson costing tens of millions of dollars. But for a true player, 'being able to afford to lose' is the entry ticket, and 'how to elegantly restart the game' is the real discipline.
In our conversation, Kongkou repeatedly reminded everyone to prioritize security, including but not limited to:
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Implement physical isolation
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Never store seed phrases on the cloud or Google Docs
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Fund operations must use dedicated devices
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Cold wallets are the bottom line
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Security is not a technical problem, it's a discipline problem.
However, the project is still progressing. The team is also simultaneously advancing a new AI product—XerpaAI, which is currently nearing its public testing phase.
Long-Termism: Be an Optimist Who 'Embraces AI'
In the highly fluid Web3 industry, Kongkou's reason for staying is actually very simple: the team atmosphere is good, and it's fun to work here.
He doesn't have a strong obsession with wealth; his goal for himself is simply—"to live healthily and happily."
He is also trying to gradually "AI-ify" his life.
At work: The team has no full-time designer; all posters are created using AI tools like Nano Banana. In life: Buying health supplements for his father, planning overseas travel, checking drug brands—he consults AI first for these as well.
Outside of high-pressure work, he balances his life with rock climbing, squash, and playing ball sports.
"When your mindset is off, days become harder."
He also advises newcomers who want to enter Web3: Go the extra mile, proactively expand your network, communicate more, and learn more.
Easter Egg: Craft Beer Buying Guide
On Kongkou's Xiaohongshu (Little Red Book) profile, there's also a very attractive tag—craft beer enthusiast.
Since 2021, he has been trying various craft beers in different countries and regions around the world, accumulating considerable experience.
Although he always emphasizes: The most important thing about drinking beer is to find the type you like, at my "strong request," he still provided a practical guide.
Beginner-friendly: Drink Lager-style (light beer) freely; Japanese Lagers (Sapporo, Kirin, Asahi) are very consistent.
Intermediate: If you like Guinness, you can try Stouts or Porters; you can also try Rice Lagers, even interesting varieties with sake yeast.
IPA: The fresher the better, Draft is usually superior to canned.
Shanghai Bar Recommendation: 233 Bar — An extremely large number of taps, called by him "one of the best value-for-money craft beer bars in all of China."
Final Thoughts
The conversation with Kongkou showed me a very special kind of松弛感 (relaxed ease), an自在心态 (comfortable mindset) that "allows everything to happen."
Even when discussing areas he excels in, he wasn't急于 to give opinions or advice, hoping more that everyone would walk their own path, with others' "experiences" serving at most as references. Many people entering this circle eventually have their youthful spirit worn away by token prices, KPIs, and endless anxiety, but Kongkou is different; he似乎总有那种化腐朽为神奇的力量 (seems to always have that power to turn decay into magic).
And this drive of "not being played to death by the industry" is what makes a true top player.
Just as he says, he stays here for no other reason than because "it's fun to work here."
Living long is the real win.
