OranjeBTC, set to become Latin America’s largest publicly traded Bitcoin treasury company, has appointed economist and Bitcoin educator Fernando Ulrich to its Board of Directors. The move comes just days after the firm disclosed a $385 million Bitcoin purchase, its largest to date, bringing its holdings to over $400 million ahead of its upcoming B3 stock exchange listing.
Ulrich is widely recognized for his early advocacy of Bitcoin in Brazil. In 2014, he published Bitcoin – A Moeda na Era Digital, the first Portuguese-language book on the subject. His influence has grown through one of Brazil’s most-watched YouTube channels covering economics, politics, and digital assets.
Leadership for a bitcoin-only mandate
The appointment signals OranjeBTC’s intent to reinforce its positioning as a Bitcoin-pure play amid growing interest in crypto treasury strategies. CEO Guilherme Gomes has stated the company will go public via a reverse merger with Intergraus in early October, with an 85% free float expected post-listing.
Ulrich’s addition may help OranjeBTC bridge policy influence and financial education, particularly as it plans to launch a crypto literacy platform using Intergraus’ infrastructure. The firm aims to pioneer Bitcoin-first investing in a market where adoption is high but institutional infrastructure remains fragmented.
Bitcoin Treasury trend
OranjeBTC joins a growing number of firms building aggressive BTC-focused portfolios. The move echoes strategies seen from MicroStrategy in the U.S. and, more recently, Nakamoto Holdings (NAKA), whose PIPE-driven volatility underscores the high-risk, high-conviction nature of this approach.
As more companies turn to Bitcoin as a treasury reserve asset, board-level decisions are becoming as critical as balance sheet allocations. The onboarding of Ulrich adds not only subject-matter credibility but also suggests that Bitcoin-native governance may become a core part of this emerging corporate archetype.
Also read: OranjeBTC Becomes Brazil’s Top Bitcoin Holder with $385M Purchase
