ZHIDONGSHE, May 18 — In recent days, China Telecom, China Mobile, and China Unicom have successively launched Token packages and related AI services, selling large model call volume to users such as individuals, families, developers, and small and medium-sized enterprises.
This marks the first formal entry of the three major carriers into the Token business, which was previously dominated by large model manufacturers, internet giants, and cloud service providers.
Yesterday, China Telecom launched a series of trial commercial Token packages. Personal and family customers can obtain 10 million Tokens for as low as 9.9 RMB/month; on the same day, Shanghai Mobile launched a Token general service, where 1 RMB can buy 400,000 Tokens, supporting payment via phone bill; Unicom Cloud recently collaborated with Unicom Yuanjing to launch Token Plan Personal Edition and Team Edition dual-track products. China Unicom's Sichuan and Shanghai branches also released local Token packages and AI strategy upgrades.
Comparison of Token Packages from the Three Major Carriers (Chart by ZHIDONGSHE)
The Token packages from the three major carriers have lowered the price threshold to tens of RMB or even single-digit RMB. China Telecom and China Mobile adopt tiered sales for individuals and enterprise teams, while China Mobile and China Unicom introduce special policies for different provinces.
It can be seen that all three major carriers are packaging large model call volume from a backend cloud platform capability into a basic service similar to data packages or broadband packages. In the past, data traffic was one of the core businesses for carriers. Now, in the AI era, the three major carriers launching Token packages are, to some extent, attempting to get a share in the Token consumption track, and may even become new primary operators leveraging their massive customer base.
01. China Telecom Launches Six-Tier Token Packages, Starting from 9.9 RMB/Month
Yesterday, China Telecom launched a series of trial commercial Token packages, offering six tiers of Token Plans for developers and SME customers, as well as personal and family customers, along with uplink speed boost packages for broadband and security protection packages.
For developers and SME customers, China Telecom provides an integrated service of "Token + Connectivity + Security", introducing three tiers of Token Plans: Basic, Professional, and Premium, with monthly fees of 39.9 RMB, 159.9 RMB, and 299.9 RMB, corresponding to 15 million Tokens, 70 million Tokens, and 150 million Tokens per month, respectively. This package integrates China Telecom's Xingchen Large Model and GLM-5 and other mainstream domestic large models, suitable for scenarios like AI programming and creation, code development and debugging, and intelligent agent setup and operation.
For personal and family customers, China Telecom launched three tiers of Token Plans: Light, Standard, and Premium, with monthly fees of 9.9 RMB, 29.9 RMB, and 49.9 RMB, corresponding to 10 million Tokens, 40 million Tokens, and 80 million Tokens per month, respectively. This package integrates China Telecom's Xingchen Large Model and DeepSeekV3.2 and other ecosystem large models, suitable for scenarios like daily office assistance, learning and creation, and copywriting.
China Telecom Launches 6-Tier Token Plan (Image Source: Tianyi Cloud)
Users can subscribe through channels like the Tianyi Cloud official website and the China Telecom App. Customers who already have local hardware terminals (e.g., Mac Mini) can set their own API keys for applications like China Telecom's TeleClaw, third-party OpenClaw, and Hermes; customers without local hardware terminals can directly use them by purchasing Tianyi AI Cloud Computers with built-in intelligent agents like TeleClaw, OpenClaw, and Hermes.
Additionally, China Telecom will launch Tianyi Token Coins and Token Benefits for Token ecosystem partners. Customers can use points to exchange Token volume packages and AI applications. China Telecom will also collaborate with more AI ecosystem application partners to operate Token benefits.
02. Shanghai Mobile Launches Token General Service, 1 RMB Buys 400,000 Tokens
According to a report from the Shanghai Municipal Commission of Economy and Informatization, on May 17, China Mobile Shanghai Company launched a Token general service at the World Telecommunication Day press conference and jointly launched the co-branded WorkBuddy Intelligent Agent Workbench with Tencent. 1 RMB can buy 400,000 Tokens, supporting phone bill payment and multi-model universality.
Shanghai Mobile also simultaneously launched the "AI Hui Shen Huo" upgrade plan, introducing products like Super Portable Wi-Fi, Dual Vivid Jingcai Audio-Visual, AI Smart Viewing, and Love Home Lingxi Screen for citizens, accelerating the entry of embodied intelligence and Token inclusive services into home scenarios.
Shanghai Mobile Launches "AI Hui Shen Huo" Upgrade Plan (Image Source: Shanghai Securities News)
Previously, some local branches of China Mobile had conducted pilot AI Token packages. Jiangsu Mobile launched three packages of 2.5 million, 10 million, and 20 million Tokens, each valid for 1 month; Beijing Mobile launched a 5.99 RMB computing power sub-package and a 24.99 RMB/10 million Token monthly package for cloud computer users. Overall, China Mobile is accelerating the launch of AI computing power services through pilot projects by local branches and the group's Token operation ecosystem.
03. China Unicom Advances with Cloud Products and Local Packages, Personal Edition Starting from 15 RMB/Month
Recently, Unicom Cloud, in collaboration with Unicom Yuanjing, officially launched the Token Plan Personal Edition and Team Edition. This Token Plan relies on the Yuanjing MaaS platform, self-developed intelligent agent toolkit, and AI-selected Unicom Cloud computing power, covering scenarios from personal light office work, content creation, and student learning to enterprise R&D, government and enterprise office work, and industry digitization.
The Token Plan is divided into Personal Edition and Team Edition, with a total of 6 tiers. The Personal Edition targets users like independent creators, professionals, students, and self-media bloggers, offering three packages: Lite, Pro, and Max, priced at 15 RMB/month (including 6 million tokens), 30 RMB/month (including 12 million tokens), and 45 RMB/month (including 18 million tokens) respectively.
The Team Edition targets enterprise R&D teams, government and enterprise office teams, and industry solution teams, offering three packages: Team Lite, Team Pro, and Team Max, priced at 198 RMB/month (including 25,000 credits), 698 RMB/month (including 100,000 credits), and 1398 RMB/month (including 250,000 credits) respectively.
The Credits consumed per instance are dynamically determined by factors such as model type, token usage (input/output/cache), thinking mode, and tool calls. Taking DeepSeek-V4-Pro as an example: 25,000 credits are approximately 200 million tokens; 100,000 credits are approximately 800 million tokens; 250,000 credits are approximately 2 billion tokens.
Unicom Cloud Launches Personal and Team Edition Token Plans (Image Source: Unicom Cloud)
In terms of models, the Personal Edition supports DeepSeek V4-Flash and MiniMax-M2.5, while the Team Edition unlocks DeepSeek V4 and provides models such as DeepSeek V4-Flash, DeepSeek V4-Pro, and MiniMax-M2.5.
Additionally, Unicom's self-developed office assistant UniClaw can handle tasks like file processing, document generation, data analysis, deep research, and multimodal content processing, and supports local private deployment.
Besides the unified products from Unicom Cloud, local branches of China Unicom are also simultaneously promoting the landing of Token packages. Yesterday, China Unicom Sichuan Branch released the "Family Token Package", with a fixed monthly fee starting as low as 15 RMB. Combined with Unicom Cloud Desktop and the WorkBuddy intelligent agent application, it allows users to process files and generate reports in the cloud without complex technical deployment.
Sichuan Unicom Releases Family Token Package
On May 16, China Unicom Shanghai Branch comprehensively upgraded the "UniAI·Zhi Lian Shen Cheng" artificial intelligence strategy, building a "National Chip, National Model, National Cloud" security foundation. Simultaneously, relying on ten-thousand-card domestic computing power and self-developed scheduling platforms, it launched three types of computing power services, released multiple Token products and integrated packages, and initiated the "Computing Power Inclusive Season".
04. Conclusion: Carriers Collectively Launch Token Packages, AI Computing Power Enters the Mass Market
The consecutive launch of Token packages by the three major carriers signifies, to some extent, that AI computing power is gradually transforming into a basic service for the masses. Compared to the traditional API calling model, carriers' advantages lie in user accounts, phone bill payment, broadband and mobile network access, and service channels targeting families and SMEs.
As Tokens are packaged into monthly packages, instance packages, benefit packages, and integrated packages, ordinary users no longer need to understand model platforms and API calls to use AI. For carriers, Tokens may also become a new category of basic billing unit following voice calls, data traffic, and broadband.
This article is from the WeChat public account "Zhixidongshe" (ID: zhidxcom), author: Yang Jingli, editor: Li Shuiqing
