MEXC COO Vugar Usi on Navigating Crypto’s 2026 Reset: Why Retail-First Exchanges Are Winning

TheNewsCryptoОпубликовано 2026-02-09Обновлено 2026-02-09

Введение

MEXC COO Vugar Usi, speaking at the CoinGecko Meetup #33, discussed why retail-focused cryptocurrency exchanges are gaining traction despite increasing institutional involvement. Despite Bitcoin's decline from its October 2025 peak of $126,000 to below $69,000, Usi emphasized the importance of retail traders in navigating market volatility. He highlighted two major shifts: broader regulatory and institutional acceptance of crypto, and the evolution of exchanges into multi-functional "super apps." With over 90% of its 40 million users being retail traders—unlike competitors where 80% of volume is institutional—MEXC leverages its zero-fee model across 3,000+ listings, tokenized equities, and precious metals. Usi described this as a "sweet spot" between beginner platforms and decentralized exchanges. He stressed that trading volume, not just user numbers, indicates real success. Looking ahead to 2026, MEXC plans to enhance user protection measures, maintain its zero-fee structure, and continue supporting retail traders, expressing long-term confidence in Bitcoin and strategic opportunities at current market levels.

As Bitcoin trades below $69,000 following its October 2025 peak of $126,000, MEXC Chief Operating Officer Vugar Usi outlined why retail-focused exchanges are gaining ground in an increasingly institutionalized market during last week’s CoinGecko Meetup #33. Leading MEXC, the fastest-growing global cryptocurrency exchange redefining a user-first approach to digital assets through true zero-fee trading, Usi charted a strategic path forward that leverages retail strength in uncertain times.

“The smartest investors aren’t just getting rich or poor on paper with the market’s swings. They’re the ones who know how to lock in profits, take some money off the table, and go do something fulfilling with it,” Usi told the virtual audience. “There’s always a good opportunity to buy and a great opportunity to sell.”

While acknowledging 2025’s volatility—from the Bybit hack to October’s historic 10.10 liquidation event—Usi identified two fundamental market shifts: crypto’s mainstream acceptance by regulators and financial institutions, and the evolution of exchanges into “super apps” offering everything from trading to payments. These shifts, he argues, create unique advantages for retail-first platforms like MEXC.

The numbers tell the story. Unlike major exchanges where 80% of volume comes from institutions, over 90% of MEXC’s 40 million users are retail traders. This positioning, combined with zero-fee trading across 3,000+ listings, tokenized equities, and precious metals, places MEXC in what Usi describes as “a very sweet spot” between entry-level platforms and decentralized exchanges.

“Making sure that someone actually trusts in you and trades with you is the actual sign of success,” Usi said. “It’s not about how many users there are, it’s about the trading volumes.”

For 2026, MEXC will continue strengthening user protection measures following last year’s Guardian Fund launch while maintaining its zero-fee model across spot markets, derivatives, and tokenized assets—a strategy Usi believes will define the coming consolidation era. Despite current market conditions, Usi maintains long-term conviction in Bitcoin and strategic opportunities for traders entering at current levels.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website| X | Telegram |How to Sign Up on MEXC

For media inquiries, please contact MEXC PR team: media@mexc.com

Source

Disclaimer: TheNewsCrypto does not endorse any content on this page. The content depicted in this Press Release does not represent any investment advice. TheNewsCrypto recommends our readers to make decisions based on their own research. TheNewsCrypto is not accountable for any damage or loss related to content, products, or services stated in this Press Release.

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Связанные с этим вопросы

QWhat are the two fundamental market shifts identified by MEXC COO Vugar Usi in the crypto industry?

AThe two fundamental market shifts are crypto's mainstream acceptance by regulators and financial institutions, and the evolution of exchanges into 'super apps' offering everything from trading to payments.

QWhat percentage of MEXC's users are retail traders, and how does this compare to major exchanges?

AOver 90% of MEXC's 40 million users are retail traders, whereas on major exchanges, 80% of the volume comes from institutions.

QWhat is MEXC's core trading fee model for its spot markets, derivatives, and tokenized assets?

AMEXC maintains a true zero-fee trading model across its spot markets, derivatives, and tokenized assets.

QAccording to Vugar Usi, what is the actual sign of success for a cryptocurrency exchange?

AThe actual sign of success is not how many users there are, but the trading volumes, which indicate that someone actually trusts and trades with the platform.

QWhat is the name of the user protection initiative that MEXC launched and will continue to strengthen in 2026?

AMEXC launched the Guardian Fund and will continue to strengthen its user protection measures in 2026.

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