A 'Headhunting Scheme' Disguised as a Beauty Pageant: How Huobi HTX Uses 'Her Power' to Reshape Its Ecosystem's Soft Power?
Summarizing the provided Chinese article about the HTX "First Lady" competition into a concise English abstract.
**Abstract:**
Beyond the Beauty Pageant: How HTX is Leveraging "Her Power" to Reshape Its Ecosystem
In the crypto world, female leaders like Binance's He Yi, Bitget's Gracy Chen, and HTX's own Molly have proven to be pivotal forces. Against this backdrop, HTX's third "First Lady" competition has concluded, revealing itself to be far more than a traditional beauty contest. It functions as a strategic talent pipeline and "headhunting operation" for the exchange.
Five winners were directly offered roles within the HTX ecosystem, moving from contestants to core builders. Their recent "debut" showcased their focus on solving real Web3 challenges: improving UX, community culture, and bridging cultural gaps.
Their newly defined roles are highly practical:
* **PP (Champion):** Ambassador for SunX, acting as a dedicated point of contact to simplify complex concepts for users.
* **Olivia (Top 4):** HTX DAO Community Culture Ambassador, fostering engagement and breaking down barriers between the official platform and its users.
* **Gun Gun:** Key Account Manager, providing warm, professional service and asset advice.
* **Yiyi (Runner-up):** Cultural Ambassador, acting as a bilingual bridge between Chinese and global communities.
* **Saki (Creativity Award):** Crypto Culture Ambassador, using creative content to make crypto more accessible.
This initiative is validated by the "hardcore" career growth of past winners, who have evolved into essential roles such as official hosts, business development managers, and DAO philanthropy ambassadors, demonstrating a successful long-term strategy of converting visibility into value.
Ultimately, HTX is redefining the role of women in Web3—from being seen to being indispensable builders. The program dismantles stereotypes, proving that "her power" is a crucial, resilient soft asset for the ecosystem.
深潮9 ч. назад