Alibaba запустит токенизированные платежи в сотрудничестве с JPMorgan и ИИ-подписки

cryptonews.ruPublished on 2025-11-15Last updated on 2025-11-15

  • Alibaba планирует запустить ИИ-подписки и представила новую функцию AI Mode.
  • Также компания протестирует токенизированные транзакции для международной торговли в сотрудничестве с JPMorgan Chase.
  • Она интегрирует токенизацию доллара и евро для мгновенных глобальных платежей.

Компания Alibaba расширяет возможности своего B2B-подразделения Alibaba.com, внедряя сервисы искусственного интеллекта (ИИ) по подписке и готовясь к запуску токенизированных платежей, подобных стейблкоинам, в партнерстве с JPMorgan. Об этом президент Alibaba.com Куо Чжан сообщил CNBC.

Он подчеркнул, что компания планирует использовать токенизацию для ускорения и удешевления международных транзакций.

По словам президента Alibaba.com, самая большая трансформация касается токенизированных платежей.

Чжан пояснил, что компания планирует использовать токенизированные версии доллара и евро, что позволит мгновенно отправлять средства между Европой, Гонконгом, Сингапуром и Китаем без прохождения через несколько банков-посредников.

«Когда покупатели в США или ЕС оплачивают сумму в евро, ей не надо проходить через различные банки по всему миру – благодаря токенизации и блокчейну», — сказал Чжан.

Он отметил, что транзакции смогут происходить «одновременно» между ключевыми финансовыми центрами. Для этого Alibaba будет сотрудничать с банком JPMorgan Chase, который в этом году запустил собственный токен для B2B-платежей — JPMD.

Относительно стейблкоинов Чжан отметил, что компания будет «оценивать» возможность их использования после тестирования токенизированных транзакций.

Количество активных поставщиков на платформе выросло на 50% в период с марта по октябрь в годовом измерении. Чжан отметил, что компания инвестирует в расширение глобальной базы производителей:

«В мире есть много качественных продуктов, которые могут укрепить глобальные цепи поставок, и мы активно инвестируем в это направление».

Также Alibaba.com представила новую функцию AI Mode — углубленный ИИ-поиск, который сравнивает поставщиков по цене, логистике и производственным возможностям. Это должно «перестроить глобальную торговлю» и увеличить эффективность платформы.

«Мы чувствуем неотложность в том, чтобы использовать ИИ для переосмысления глобальной торговли. Мы считаем, что это станет изменением парадигмы для электронной коммерции в сегменте B2B», — подчеркнул Чжан.

Компания рассматривает новую модель монетизации – подписку AI Mode примерно за $20 в месяц или $99 в год, хотя цены пока не финализированы. Это дополнит рост подразделения, которое в прошлом году принесло более $3 млрд выручки.

Кроме того, Alibaba активно инвестирует в собственные ИИ-технологии: в 2025 году компания представила модели Qwen2.5-Max и Qwen3, которые, по утверждению Alibaba, превосходят решения OpenAI, Google и DeepSeek. Развитие ИИ стало ключевым направлением для всей группы.

В декабре Alibaba.com планирует запустить сервис агентских платежей — ИИ-функцию, которая будет автоматически формировать контракты между покупателем и поставщиком на основе их переписок.

Напомним, что криптоплатежи и токенизация становятся все более актуальными для экосистемы Alibaba Group, в частности:

  • в июне этого года Ant Group, дочерняя компания Alibaba, объявила о планах получить лицензии на выпуск стейблкоинов в Гонконге и Сингапуре;
  • в США крупные корпорации вроде Walmart и Amazon также изучают возможность запуска стейблкоинов, ожидая финализации законодательства GENIUS Act.

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