- Immutable is behind titles such as Gods Unchained, Illuvium, Cross The Ages, and the upcoming Star Atlas game.
- Web3 gaming tokens currently comprise a market cap of $15.77 billion.
- The Immutable (IMX) token is trading at $0.42, down 73% in the past year.
Immutable’s tech is beginning to attract more Web2 gaming firms than Web3 gaming firms, according to its co-founder.
His comments arrive as Web3 gaming finally hits its stride with mainstream audiences, developers, and investors as new titles offer incredible gaming experiences and fascinating ways to monetize their time playing.
Now, it’s believed that Web3 gaming will onboard more users to crypto than any other category “combined.”
In-Game Ownership
Making an appearance on NYSE TV , Immutable co-founder and president, Robbie Ferguson, explained that the Web3 gaming firm has a “single mission”, integrating the largest digital entertainment industry in the world, with Web3.
The gaming sector is indeed huge, and it continues to grow at an astounding pace. Some analysts estimate market revenues will top $236 billion this year, up 4.6% from 2024.
As Ferguson notes, around 70% of gaming revenues, roughly $160 billion a year, are generated from in-game item purchases, not from purchasing or subscribing to play games, and they have no way to trade or sell these in-game assets for “real value.”
“So we have a not-so-radical view, we think gamers should be able to own, sell, and trade those items as if they truly owned them,” Ferguson highlights.
This idea isn’t Immutable’s own; it’s one held by much of the Web3 gaming industry.
It’s a core principle of non-fungible tokens (NFTs), and a key selling point for many of Web3’s earliest games, such as Sky Mavis’ Axie Infinity.
For its part, Immutable has long been on the scene. It launched Etherbots and the Gods Unchained trading card game in 2018, granting the fledgling firm some solid early success.
Ongoing victories have propelled the firm into the limelight. And, its backing of digital ownership and player-driven economies, alongside its sturdy tech stack, has attracted dozens of game developers to its ecosystem.
He adds that now, blockchain and scaling technology can handle the throughput of modern mainstream applications, which has resulted in “more Web2 games than even Web3 games” looking to leverage Immutable’s tech.
In 2025, Immutable is regularly making headlines as Web2 partnerships with the likes of Ubisoft for Might & Magic: Fates, and the upcoming launch of Star Atlas, have flung the studio into the mainstream.
Adoption Up
In newer Web3 titles such as The Metaverse, MapleStory Universe, EVE Frontier, and Ragnarok Landverse: Genesis, the concept of ownership has evolved substantially.
Now, players can own and monetize virtual land, craft apps and in-game experiences, mods, and build entirely separate economies in a myriad of ways.
“I think the entire crypto space has changed so much in six months”, Ferguson notes, explaining that the convergence of regulatory improvements, market clarity, and investor confidence in the technology has also increased adoption.
According to Ferguson, more people are going to be onboarded to crypto via Web3 gaming than all other categories “combined.”
He also explains that the user experience, like creating and using crypto wallets, has become “indistinguishable” from what people are using in their day-to-day lives.
The same can be said for the quality of the games, which have evolved from clunky and basic games to AAA quality mainstream titles where interacting with crypto is completely optional, or the entire point.
Either way, there’s something out there for everyone now, and according to Ferguson, there’ll be a huge wave of adoption from consumers looking for whichever platform can offer games and crypto simultaneously.
