# Сопутствующие статьи по теме Legitimacy

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Legitimacy", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

MegaETH Co-founder: The 48 Hours Escaping Dubai Made Me Rethink the Entire Crypto World

MegaETH co-founder shares a personal reflection after fleeing Dubai amid regional tensions, using the experience to critique the current state of the crypto industry. Witnessing missile defense systems in action provided a new perspective on technology’s dual role: it amplifies civilization’s trajectory, acting as a lever rather than a fundamental upgrade. In healthy cycles, tech enhances productivity and collaboration, as early internet forums did. In decline, it becomes a weapon of attention or control. The author argues crypto was meant to be a parallel system—a way to rearchitect finance with fewer borders, lower collaboration costs, and flexible exit mechanisms. Instead, the pursuit of legitimacy led to integration with traditional power structures, sidelining foundational ideals like undercollateralized loans, pension structures, and cross-border savings. Stablecoins, while functional, often just repackage sovereign currency rather than create independent monetary systems. The author calls for honesty: backend integration isn’t reinvention. The disappointment in crypto stems not from price volatility, but from misaligned priorities—choosing attention and valuation over structurally meaningful, albeit “boring,” innovations. The conclusion urges the community to reclaim its agency: build tools for real sovereignty, not amplification of insecurity. Avoid cowardice, sharpen the blade, and forge a parallel system through verification and conviction. QED.

marsbit03/03 04:58

MegaETH Co-founder: The 48 Hours Escaping Dubai Made Me Rethink the Entire Crypto World

marsbit03/03 04:58

The History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy

The article "A History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy" examines the volatile relationship between cryptocurrency companies and major sports and cultural sponsorships. It begins with the 2021-2022 "gold rush," where crypto firms like FTX, Crypto.com, and Coinbase engaged in massive, high-profile deals for stadium naming rights (e.g., FTX Arena), sports league partnerships (NBA, UFC, F1), and World Cup sponsorships. This period was marked by an attempt to rapidly purchase mainstream legitimacy and public trust. The strategy initially showed success, with Super Bowl ads generating massive short-term spikes in app downloads. However, the collapse of FTX in late 2022 became a major inflection point, turning these expensive sponsorships into liabilities and reputational disasters for the teams and venues involved. The industry subsequently entered a contraction phase, shifting from grand, headline-grabbing deals to more measured, ROI-focused partnerships like sleeve sponsorships and training kit deals (e.g., OKX and Manchester City). The article highlights the inherent tension: these sponsorships were a "pressure test" on whether high-risk financial products could leverage the trust of public institutions for credibility. This often led to controversy, with regulators like the UK's Advertising Standards Authority (ASA) ruling that such ads frequently trivialized investment risks and exploited consumer inexperience. The piece concludes by noting that global regulators (in the UK, US, and EU) have since moved to tighten rules around crypto advertising, enforcing clearer risk disclosures and influencer transparency. Despite this increased scrutiny, crypto sponsorships persist, evolving to focus on stablecoins and compliant products as the industry continues its cyclical experiment in seeking mainstream acceptance.

marsbit02/28 09:00

The History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy

marsbit02/28 09:00

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