2026-04-25 Суббота

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Farcaster Shifts Course, 'Binance Square' and Others Take Over Crypto Social

Farcaster, a decentralized social protocol once seen as a flagship SocialFi project, has pivoted from its "social-first" strategy after four and a half years. Instead, it will now focus on building a consumer wallet to drive user growth, acknowledging that its previous approach lacked product-market fit. While Farcaster enjoyed support from top VCs and crypto influencers, it failed to retain users long-term. The platform struggled to compete with established Web2 social networks like Twitter and Telegram, where crypto communities are deeply embedded. Its shift aims to leverage wallet-based interactions to naturally spark social demand. However, this strategic turn may have come too late. Centralized exchanges, particularly Binance, have already successfully embedded social features into trading environments. Binance Square, originally Binance Feed, allows content creators to earn up to 50% commission from trades generated through their content. This incentive model, combined with Binance’s massive user base, has attracted influential traders and analysts, making it a dominant crypto social platform. Other exchanges like OKX and Gate are following suit, developing their own social features, indicating a broader trend of trading platforms expanding into social ecosystems. These platforms reduce compliance risks for creators and align naturally with crypto users’ financial motivations. The piece argues that crypto social products don’t necessarily need decentralization or heavy tokenization to succeed. Instead, they must serve real user needs: facilitating valuable information exchange, community building, and trust within crypto-native context. The success of exchange-based social platforms like Binance Square suggests that the future of crypto social may lie in utility-driven, scenario-specific networks rather than idealized decentralized social graphs.

Odaily星球日报12/09 06:47

Farcaster Shifts Course, 'Binance Square' and Others Take Over Crypto Social

Odaily星球日报12/09 06:47

A 'Headhunting Scheme' Disguised as a Beauty Pageant: How Huobi HTX Uses 'Her Power' to Reshape Its Ecosystem's Soft Power?

Summarizing the provided Chinese article about the HTX "First Lady" competition into a concise English abstract. **Abstract:** Beyond the Beauty Pageant: How HTX is Leveraging "Her Power" to Reshape Its Ecosystem In the crypto world, female leaders like Binance's He Yi, Bitget's Gracy Chen, and HTX's own Molly have proven to be pivotal forces. Against this backdrop, HTX's third "First Lady" competition has concluded, revealing itself to be far more than a traditional beauty contest. It functions as a strategic talent pipeline and "headhunting operation" for the exchange. Five winners were directly offered roles within the HTX ecosystem, moving from contestants to core builders. Their recent "debut" showcased their focus on solving real Web3 challenges: improving UX, community culture, and bridging cultural gaps. Their newly defined roles are highly practical: * **PP (Champion):** Ambassador for SunX, acting as a dedicated point of contact to simplify complex concepts for users. * **Olivia (Top 4):** HTX DAO Community Culture Ambassador, fostering engagement and breaking down barriers between the official platform and its users. * **Gun Gun:** Key Account Manager, providing warm, professional service and asset advice. * **Yiyi (Runner-up):** Cultural Ambassador, acting as a bilingual bridge between Chinese and global communities. * **Saki (Creativity Award):** Crypto Culture Ambassador, using creative content to make crypto more accessible. This initiative is validated by the "hardcore" career growth of past winners, who have evolved into essential roles such as official hosts, business development managers, and DAO philanthropy ambassadors, demonstrating a successful long-term strategy of converting visibility into value. Ultimately, HTX is redefining the role of women in Web3—from being seen to being indispensable builders. The program dismantles stereotypes, proving that "her power" is a crucial, resilient soft asset for the ecosystem.

深潮12/09 06:47

A 'Headhunting Scheme' Disguised as a Beauty Pageant: How Huobi HTX Uses 'Her Power' to Reshape Its Ecosystem's Soft Power?

深潮12/09 06:47

From 'Criminal Cycle' to Value Return: Four Major Opportunities in the 2026 Crypto Market Outlook

The crypto market is undergoing a necessary "purification" phase, shifting from a "crime cycle" of high-FDV, low-utility projects and pump-and-dump schemes towards value-driven growth. Key 2025 trends included maturation of regulated stablecoins (with over $100B in net growth), the rise of PerpDEXs (reaching $230B open interest), and Digital Asset Trusts (DATs) attracting TradFi interest. However, many DATs and airdrops faltered, highlighting the need for real utility and sustainable tokenomics. Looking ahead to 2026, four major opportunities are identified: 1. **Prediction Markets:** Platforms like Polymarket and Kalshi, backed by institutional interest and mainstream distribution, are set to grow significantly. 2. **Stablecoin Payments:** Supported by clear regulations (e.g., the Genius Act) and adoption by giants like Visa and Stripe, stablecoin transaction volumes are surging. 3. **Mobile dApps:** With improved user onboarding and growing mobile transaction trends, apps like Fomo App are driving accessibility and adoption. 4. **Real Revenue and Value Accrual:** Protocols generating actual income (e.g., via buybacks) and sharing profits with token holders will thrive. The focus shifts from speculation to sustainable business models in trading, yield, and payments. The industry is evolving towards practical applications, genuine revenue, and clearer value propositions, making 2026 a pivotal year for crypto's maturation.

深潮12/09 06:01

From 'Criminal Cycle' to Value Return: Four Major Opportunities in the 2026 Crypto Market Outlook

深潮12/09 06:01

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