One Year After the Crash of Crypto Treasury Companies, Copycats Are Already Making a Comeback
One year after the collapse of digital asset treasury (DAT) companies, which wiped out up to 99% for early investors, the scheme has returned in a new guise. Recently, Triller Group announced it would become a "SpaceX treasury company," causing its market cap to surge. This follows the rebranding of another firm, LGHL, now targeting a token called HYPE.
The original model, popularized by MicroStrategy (MSTR) and its "Bitcoin yield" narrative, saw companies trading at massive premiums to their underlying crypto holdings. However, most followers like TwentyOne, Metaplanet, and Nakamoto have crashed 80-95%+ from their peaks, erasing nearly all value for late investors.
The author argues these structures have no fundamental reason to trade at premiums when low-fee Bitcoin ETFs or direct ownership exist. The cycle persists due to speculative demand driven by FOMO, gamification, and a belief the system is rigged, met by insiders and promoters who profit from the pump-and-dump dynamics.
Drawing a parallel to the 1637 Tulip Mania, the piece concludes that such frenzies are not a bug but a recurring product of markets, where greater fools provide demand and insiders supply the schemes. Despite holding Bitcoin personally, the author condemns this specific packaging of assets into leveraged corporate vehicles marketed as innovation, a cycle seemingly unstoppable until a major crash.
marsbit06/29 03:42
