‘Priced out’ — Metaplanet launches study on Bitcoin-backed digital credit

ambcryptoPublished on 2026-07-11Last updated on 2026-07-11

Abstract

Metaplanet is exploring the launch of "Project NOVA," a Bitcoin-backed digital credit framework designed for small and mid-sized Japanese firms that face challenges accessing the country's traditional bond market. Partnering with Metaplanet Securities, stablecoin issuer JPYC, and tokenization firm Progmat, the initiative would use Metaplanet's Bitcoin holdings (currently 43,000 BTC) as collateral to create an open marketplace. This platform would allow companies to issue their own tokenized digital credit directly to investors, enabling potential 24/7 trading and daily interest settlements. The move aligns with Metaplanet's broader strategy to expand into digital credit and Bitcoin capital markets. While the concept, inspired by MicroStrategy's STRC instrument, has shown resilience in the market, the reception from Japanese regulators and the broader market remains uncertain. Following the announcement, Metaplanet's stock price rose 4%.

Metaplanet plans to turn Strategy’s STRC design into a digital credit framework to help the Bitcoin treasury firm and other small firms locked out of Japan’s rigid bond market.

To achieve this plan, dubbed Project Nova, the firm has partnered with Metaplanet Securities, stablecoin issuer JPYC, and tokenization firm Progmat.

According to the arrangement, the Bitcoin-backed digital credit framework will use Metaplanet’s BTC holdings (currently at 43K coins) as collateral.

However, unlike the yield-paying STRC that is issued only by Strategy, other mid-sized and high-growth firms in Japan can leverage the platform. They can issue their own tokenized digital credit to investors. Think of it as an open marketplace for other firms to issue their credit directly to investors.

The study aims to explore the possibility of round-the-clock trading and settlement with daily interest. Underscoring the importance of the project, Metaplanet CEO Simon Gerovich said,

This is Project NOVA at work: using Bitcoin’s strength as an asset to open Japan’s credit markets to companies the current system prices out.

Earlier this year, the firm launched a venture capital firm and asset management subsidiaries. The first investment was in JPYC, a regulated stablecoin issuer in Japan, and Project Nova partner. The subsidiaries are meant to be at the center of its digital credit and BTC capital markets.

Four months later, the recent study into a white label platform for BTC-backed digital credit now unravels the firm’s aggressive long-term BTC plan. The move also comes at a time when Japan is reviewing crypto ETF approvals.

Assessing Bitcoin’s digital credit market

Pioneered by Michael Saylor’s Strategy, BTC digital credit refers to debt instruments like preferred stocks (like Stetch [STRC]) or convertible loans backed by the firm’s crypto holdings.

Metaplanet and Bitmine (the world’s largest Ethereum treasury) are both exploring STRC-like instruments for more crypto accumulation.

Interestingly, STRC faced a market distress and trust test after de-pegging from its $100-target level. Despite the de-peg, volumes remained strong as buyers came in to pick the stock at its lows.

STRC did about $9 billion in June, according to a report by Bitcoin Treasuries. In fact, the stock has since recovered to close to its $100, underscoring renewed confidence and trust in BTC digital credit.

Source: Bitcoin Treasuries

It’s unclear how the Japanese market will receive the BTC-backed digital credit plans. In the meantime, Metaplanet’s stock jumped 4% following the update.


Final Summary

  • Metaplanet is evaluating the feasibility of launching an open marketplace for BTC-backed digital credit for Japanese small firms.
  • It remains unclear whether Japan’s regulators and market will embrace the plan.

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Related Questions

QWhat is Metaplanet's 'Project Nova' and what is its primary goal?

AMetaplanet's 'Project Nova' is a plan to create a Bitcoin-backed digital credit framework. Its primary goal is to help Metaplanet and other small-to-mid-sized, high-growth firms in Japan that are locked out of the traditional bond market by using Bitcoin as collateral to issue tokenized credit directly to investors.

QHow does Metaplanet plan to use its Bitcoin holdings in this new framework?

AMetaplanet plans to use its Bitcoin holdings, which currently amount to 43,000 BTC, as collateral to back the digital credit issued through the proposed framework.

QWhat are the key differences between the existing STRC and Metaplanet's proposed digital credit platform?

AThe existing STRC (Strategy's token) is a yield-paying instrument issued only by Strategy. In contrast, Metaplanet's proposed platform is an open marketplace where other qualified Japanese firms can issue their own tokenized digital credit directly to investors.

QWhat recent market event tested confidence in BTC-backed digital credit like STRC, and what was the outcome?

ASTRC faced a market distress and trust test when it de-pegged from its target price of $100. Despite this, trading volumes remained strong, and the price has since recovered close to the $100 level, underscoring renewed confidence in such instruments.

QWhat broader context in Japan is mentioned alongside Metaplanet's announcement of this study?

AThe announcement comes at a time when Japan's financial regulators are reviewing approvals for cryptocurrency exchange-traded funds (ETFs).

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