中文Meme币如何从社区热潮演变为市场固定板块？

比推Published on 2025-10-22Last updated on 2025-10-22

作者：Golem、Odaily 星球日报

原标题：币安人生之后，中文Meme从爆款走向板块化

10 月 20 日，中文 Meme 币“币安人生”成功上线币安合约市场，成为首个上线币安主站的中文 Meme 币，受此影响，“币安人生”当日市值上涨触及 4.5 亿美元，目前价格有所回落，但市值依然保持在 3 亿美元附近。

据官方页面显示，币安合约行情页中已新增“Chinese”板块，这意味着“币安人生”上线币安主站不会是一个孤立事件，而是一个开端，中文 Meme 币也可以登上加密市场的“大雅之堂”，在未来很长一段时间都将成为加密市场重要的板块之一。

中文 Meme 不再局限于 BSC

10 月的中文 Meme 热潮发端于 BSC 链上，因为 CZ、何一最初的频繁提及和推动，才诞生了如币安人生、修仙、客服小何等与币安概念强相关的中文 Meme 币。这也导致许多玩家会刻板的认为中文 Meme 只是币安的刻意炒作，根本不会真正起势。

直到中文 Meme 的第二波浪潮来临，社区在 BSC 链上自发建设了如哈基米、奶龙、龙 Long 等自带中文互联网 Meme 基因的中文 Meme 币，其他投资者和项目方才意识到不是 BSC 在刻意推中文 Meme，而是中文社区主动选择了 BSC。

“市场永远是正确的”，其他主要公链也选择“打不过就加入”，主动向中文区示好，中文 Meme 不再局限于 BSC 链。其中表现最积极的莫过于 Base 和 Solana。

10 月 20 日，尽管前几日与币安在“上币费”讨论上发生冲突，Base 区块链负责人 Jesse 还是在 X 平台发布了一段演示视频，视频中演示了在 Base App 中交易币安人生，并配文“在 Base App 开启币安人生模式”。同一天，Jesse 用中文表达了对中国建设者来到 Base 的欢迎。受 Jesse 发言影响，在 Base 链上发射的中文 Meme 币“Base 人生”市值也最高触及 1000 万美元。

与此同时，曾经作为西方热门 Meme 诞生地的 Solana，也不想在本轮中文 Meme 热潮中落伍。10 月 14 日，内容代币化平台 Trends.fun 发起了给 Solana 征集中文名的活动，起初并未引起关注，认为不过是该平台引流的手段。直到 10 月 20 日，Solana 官方账号、Solana 创始人 Toly 以及 Solana 基金会主席 Lily Liu 都转发了这个活动的相关推文才引起了社区的广泛关注，Lily Liu 更是将自己的 X 账户头像换成了“索拉拉”形象，意味着该中文名得到了官方的认可。

从 Trends.fun 发射的同名中文 Meme 币“索拉拉”市值也在 10 月 21 日最高触及 2800 万美元，目前回落至 1700 万美元附近。“索拉拉”的爆火也意外带动了 Trends.fun 平台的增长，据Dune数据，过去 7 天 Trends.fun 平台交易量达 4072 万美元，占总交易量（8985 万美元）接近 50%；过去 7 天新用户增长 26785，占总用户比例为 37%。

虽然 Trends.fun 周交易量仍比不上 Pump.fun，但目前已有许多中文 Meme 在 Trends.fun 平台发射，而反观 Pump.fun 却缺席了这轮中文 Meme 浪潮。Trends.fun 主要将“推文代币化”，用户可基于推文链接创建代币，AI 将提取推文关键词作为代币符号。若 Solana 链上的中文 Meme 浪潮持续发酵，具有独特发行机制的 Trends.fun 或许也能成为一匹黑马。

中文 Meme 从“短期爆款”走向“固定类目”

中文社区实际早就成为了加密行业的中坚力量，但长久以来市场已经习惯了“掩耳盗铃”。一面带着滤镜看西方项目，一面带着“有色眼镜”看国人项目，甚至产生了国人团队刻意伪装成海外项目的市场异化现象，一旦项目方说了中文便会被视为“露馅”。即使在包容度较高的 Meme 板块，虽然中文社区已成为主要的 Meme 消化市场，但中文 Meme 依旧无法出圈，反观西方互联网诞生的热门 Meme，如 punt、ChillGuy、moodeng 等却能引起玩家共鸣，市值轻松上亿。

此轮中文 Meme 热潮的爆发对于市场的冲击是巨大的，出现的多个高市值中文 Meme 币正在纠正市场对中文的偏见。诚然，从项目方来说，现在发中文或许只是一个战术动作，为了博取亚洲用户的好感、吸引更多社交声量或者在短期内快速拉动流动性。当这波中文 Meme 热潮过去后，他们可能又会回归常态。

在加密世界，没有什么叙事能一直火下去，中文 Meme 的热度会有高峰与回落。但这波中文 Meme 热潮的长期意义是它将中文 Meme 从“短期爆款”演进为“固定类目”；是项目都能大大方方的以中文为入口参与生态建设；是中文不再是一个“标记”而变成了一个正常的、被市场接纳的语言选择。

对投资者和从业者而言，最大的改变则是认知的修正。当下次再看到一个中文 ticker 的 Meme 币，我们不会再因“中文”而先入为主地选择略过，相反，会更深入分析其热度、社区和 Meme 属性等。加密市场已经留下了一片可持续、与中文文化深度绑定的土壤。

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原文链接:https://www.odaily.news/zh-CN/post/5207012
说明: 比推所有文章只代表作者观点，不构成投资建议
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