Reddit收购令人难忘的人工智能以增强广告技术

币界网Published on 2024-08-01Last updated on 2024-08-01

币界网报道：

Reddit收购了以认知处理技术闻名的初创公司Memorable AI，这是该公司自3月份上市以来的首次收购。这家初创公司的平台利用机器学习和生成性人工智能，通过理解人类对广告的认知思维来改善广告。

Camilo Fosco和Sebastian Acevedo共同创立了Memorable AI。这家初创公司专门分析人类对视觉内容的反应，以便更好地定位广告并进行创造性优化。Fosco拥有麻省理工学院的博士学位，作为Reddit的高级团队产品经理，他带来了认知过程和机器学习方面的经验。Acevedo将担任该公司的高级机器学习工程经理。

关键人物引领Reddit的人工智能扩张

Fosco和Acevedo现在加入了Reddit的领导团队，他们在人工智能和认知科学方面有着深厚的背景。Fosco在麻省理工学院对人类认知的研究加强了Memorable AI的技术，该技术已被有效地用于提高联合利华和欧莱雅等客户的广告表现。该平台通过从数百万人对广告的反应中生成可操作的见解来提供广告活动指导。

令人难忘的人工智能最近增长迅速，收入超过100万美元，来自Aperiam Ventures和贝塔斯曼数字媒体投资等投资者的275万美元。

这家初创公司使用了一个大型的人工智能基础模型，该模型评估广告如何影响认知，为广告商提供准确的点击率、参与度和转化率（CR）指标。这种数据驱动的方法允许战略性的广告创建和投放，这与Reddit改善用户体验的目标相一致，同时提高广告商的成功率。

Reddit扩展了人工智能驱动的广告工具

结合Memorable AI技术将使该公司能够提供更个性化、更有效的广告解决方案。这意味着他们将利用人工智能进行创造性优化以及实时性能分析。令人难忘的人工智能对认知科学的关注为该公司提供了理解和预测消费者行为的工具，同时提高了其投放相关和吸引人的广告的能力。

Reddit的广告技术将随着Memorable AI的加入而得到改善。一些可能的进步包括更好的视频广告创作、广告投放的即时优化，以及在不同平台上广告覆盖范围的增加。这将为广告商和用户创造更个性化、更有影响力的广告策略。

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