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X Tightens Promotion Rules: Is the Wild West Era of Crypto Twitter Marketing Over?

X, the platform formerly known as Twitter, is systematically tightening its rules on promotional content and automated activity, particularly targeting the crypto community. Over the past five months, it has implemented six major policy changes. These include removing 1.7 million spam bots, banning "InfoFi" applications that reward users for posting, cracking down on accounts using automation/AI, and introducing a mandatory "Paid Promotion" disclosure label for sponsored content. It has specifically prohibited undisclosed ads for prediction markets and restricted automated API replies. These actions dismantle key, previously free, marketing channels for crypto: incentivized posting, undisclosed influencer promotions, and automated engagement. Consequently, user acquisition costs are expected to rise as organic reach diminishes. The platform is simultaneously favoring paid advertising, having relaxed its policies for crypto ads in many regions. This shift forces a recalibration of the crypto influencer economy, moving from hidden endorsements to transparent, performance-based advertising. While this may lead to a cleaner information environment for users, it signals the end of an era of unregulated "wild" marketing on the platform, making visibility a paid privilege.

marsbit02/25 08:41

X Tightens Promotion Rules: Is the Wild West Era of Crypto Twitter Marketing Over?

marsbit02/25 08:41

Uniswap CEO Warns of Scam Ads After $370M January Crypto Losses

Uniswap CEO Hayden Adams has issued a warning about fraudulent ads impersonating the platform, following a reported incident where a user lost all their funds. This comes as January saw $370.3 million stolen in crypto scams, the highest in 11 months. Adams emphasized that scam ads persistently reappear on major search engines, often appearing as top results for keywords like “Uniswap,” leading users to connect their wallets and approve malicious transactions. One user shared a story of losing a mid-six-figure sum despite being cautious. A single social engineering scam accounted for $284 million of the total losses.

TheNewsCrypto02/21 08:24

Uniswap CEO Warns of Scam Ads After $370M January Crypto Losses

TheNewsCrypto02/21 08:24

Crypto Ads Make Super Bowl Comeback in 2026: Here’s What Happened Last Time

Crypto ads made a cautious return to the Super Bowl in 2026 after a three-year absence, a stark contrast to the high-spending "Crypto Bowl" of 2022. This year’s event, dubbed the "AI Bowl," was dominated by artificial intelligence commercials from major tech firms. Crypto’s only notable appearance was a nostalgic Coinbase ad featuring Backstreet Boys karaoke, avoiding the technical hype of previous years. The low-key return reflects industry caution, as the 2022 ad blitz preceded a brutal bear market and the collapse of FTX. While crypto presence was minimal, it signaled a restrained re-emergence rather than a return to peak-era marketing.

ccn.com02/09 08:09

Crypto Ads Make Super Bowl Comeback in 2026: Here’s What Happened Last Time

ccn.com02/09 08:09

Ads Blast Crypto Bill, Rally Public To Lobby Senators Against DeFi

A new political ad campaign by the group "Investors For Transparency" is airing on Fox News, urging viewers to contact their senators and oppose the inclusion of decentralized finance (DeFi) provisions in the upcoming CLARITY Act. The ads warn of broad risks to the traditional banking system, citing a potential $6.6 trillion impact on bank deposits if stablecoins with interest-like features gain adoption. They specifically call for the removal of DeFi-related language ahead of a Senate Banking Committee markup scheduled for January 15, 2026. The campaign has drawn criticism from crypto industry leaders, such as Uniswap Labs CEO Hayden Adams, who question the group's funding and misleading name. Critics argue the deposit risk figures are overstated and speculative. Supporters of excluding DeFi believe it protects banks, while opponents warn it would create regulatory uncertainty and harm US competitiveness. The scale of the ad buy has raised questions about its undisclosed financial backers.

bitcoinist01/11 13:01

Ads Blast Crypto Bill, Rally Public To Lobby Senators Against DeFi

bitcoinist01/11 13:01

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