# Ticketing İlgili Makaleler

HTX Haber Merkezi, kripto endüstrisindeki piyasa trendleri, proje güncellemeleri, teknoloji gelişmeleri ve düzenleyici politikaları kapsayan "Ticketing" hakkında en son makaleleri ve derinlemesine analizleri sunmaktadır.

Buy an NFT First to Get a Ticket? The Largest World Cup Ticket Slump in History

"Ticketing Woes for 2026 World Cup: NFT 'Right-to-Buy' and High Prices Dampen Sales" Despite anticipation for the 2026 FIFA World Cup, with 48 teams and 104 matches across North America, the tournament faces significant unsold tickets, with approximately 180,000 group-stage tickets still available for resale just before kick-off. This unexpected shortfall is attributed to FIFA's controversial new ticketing strategy, which includes an NFT-based "Right-to-Buy" (RTB) system and opaque, dynamic pricing. FIFA introduced RTBs as digital collectibles (NFTs) sold on its FIFA Collect platform. An RTB grants the holder only the right to purchase a ticket for a specific match later, not the ticket itself. This two-step process, criticized for selling "scarcity" first, saw RTBs priced from tens to hundreds of dollars, generating millions in revenue for FIFA. With many tickets remaining available on official channels, the value of these prepaid purchase rights is now being questioned. Compounding the issue are ticket prices, reported to be 2 to 4 times higher than the 2022 Qatar World Cup, and up to 7 times more for marquee matches. FIFA employed dynamic pricing, common in U.S. sports, but lacked transparency on seat availability and exact locations during sales, frustrating global fans facing high travel costs. This has drawn scrutiny from regulators in New York and New Jersey. FIFA's official resale platform also drew criticism for imposing high fees—roughly 10% on sellers and 17% on buyers, allowing FIFA to profit further from secondary market transactions. While FIFA President Gianni Infantino states over 6 million tickets have been sold, the situation highlights a potential disconnect between fan enthusiasm and willingness to pay under an aggressive commercial model.

marsbit06/11 08:59

Buy an NFT First to Get a Ticket? The Largest World Cup Ticket Slump in History

marsbit06/11 08:59

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