2026-01-26 Pazartesi

Haber Merkezi

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Developing 15 Products to Test Human Nature, This 'Dopamine Dealer' Became Musk's Product Chief

Nikita Bier, a 36-year-old product expert known for creating viral social apps like tbh and Gas, was appointed as the head of product at X (formerly Twitter) in June 2025. Under Elon Musk’s vision to transform X into a super-app integrating social, financial, and informational services, Bier has led significant changes—such as refining the recommendation algorithm, introducing Smart Cashtags for real-time stock and crypto data, and restructuring creator incentives. Bier’s career reflects a shift from idealistic tech solutions to leveraging human psychology for engagement. His early app Politify aimed to inform voter decisions through data but failed to change behavior. Later, he built tbh—an anonymous compliment app—which gained 5 million users and was acquired by Facebook. After leaving Meta, he created Gas, which monetized social validation and was sold to Discord for $50 million. At X, Bier is applying his expertise in emotional engagement and behavioral design to merge social interactions with financial activities. By analyzing user emotions—likes, shares, comments—X aims to prompt seamless in-app trading and payments, targeting financially anxious younger users who often turn to social media for investment cues. However, X faces challenges including entrenched user habits favoring specialized apps, regulatory scrutiny, and potential risks of encouraging impulsive financial behavior through emotional triggers. Bier’s strategy focuses on making financial actions a natural extension of social engagement—testing whether a Western super-app can succeed where others have failed.

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Developing 15 Products to Test Human Nature, This 'Dopamine Dealer' Became Musk's Product Chief

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OKX "New Year's Eve Dinner" Concludes: Industry Exchange Phase Wraps Up, New Journey of the Year of the Horse Begins

OKX's "New Year's Eve Dinner" event concluded on January 25, 2026, marking a year-end gathering for industry builders. Sponsored by partners like 0G and Base, the event brought together over 100 industry professionals and media representatives to discuss OKX's latest developments, industry trends, and practical insights. OKX CEO Star emphasized in a video address that the crypto industry is entering a new phase driven by technological advances, generational shifts, and global regulatory frameworks. He urged participants to focus on long-term value and maintain industry credibility. Star also highlighted OKX’s commitment to providing diverse, compliant, and user-friendly financial services globally. The company plans to expand its ecosystem by supporting more on-chain assets, including cross-chain and real-world assets (RWA), and enhancing products like X Layer, OKX Web3 Wallet, and OKX Pay. OKX’s Global Head of Marketing, Tianyi, noted that OKX now serves over 120 million users worldwide. The past year saw significant progress in compliance across key markets and partnerships with institutions like Standard Chartered, DBS, and Mastercard. Product innovations such as built-in DEX, yield-earning options, and AI-powered risk controls were also highlighted. Zakk, Head of OKX Wallet, shared that the wallet supports 140 blockchains, 30 of which include DEX integrations, and aims to improve security, self-custody, and user experience. Jason, Product Lead for OKX Planet Community, introduced the platform’s public testing phase—a community product integrating content, trading, and social features. Terrence, Head of Strategy Trading, announced the upcoming AI Trading Bot, which allows users to create and execute strategies using natural language, with plans to expand into on-chain trading and multi-asset management. The event included an awards ceremony recognizing contributors to content and community growth over the past year. OKX aims to make the "New Year's Eve Dinner" an annual platform for industry collaboration, promoting compliance, innovation, and the expansion of Web3 applications.

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OKX "New Year's Eve Dinner" Concludes: Industry Exchange Phase Wraps Up, New Journey of the Year of the Horse Begins

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