# Сопутствующие статьи по теме Transparency

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Transparency", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

Tokens Not Selling? 90% of Crypto Projects Overlook Investor Relations

The article argues that effective Investor Relations (IR) is a critical yet often neglected function for crypto projects, with 90% failing at it and struggling to sell their tokens. Good IR acts as a bridge between a project and the market, broadening the buyer base and improving holder quality. The core of a successful IR strategy is distribution: maximizing the number of target investors who know about the token and converting them into buyers. The two primary buyer types are active crypto funds (requiring clear narratives and data for value reassessment) and large strategic institutions (requiring a long B2B sales cycle). The author emphasizes the necessity of proactively controlling the project's narrative with honesty and context, rather than remaining silent. A major tactical error is poor planning for token unlocks; teams should start 30-50 weeks in advance to manage supply and demand. Data is presented as the best ally for building a compelling story, providing context and comparisons for investors. The author contends that crypto IR should not be a dry, compliance-driven task but an engaging, interactive process similar to modern marketing. To lower the barrier to entry, projects must provide ample public data and research, making it easier for funds to conduct due diligence. Furthermore, the article highlights the power of on-chain data for deep investor analysis and argues that greater transparency, not less, actually expands the market by reducing uncertainty. Success should be measured by improvements in investor base quality and breadth—such as growth in target investors and holder diversification—rather than just token price. The future of IR is envisioned as dynamic, multimedia-rich, and proactive, leveraging the inherent transparency of crypto to build a larger, more engaged investor community.

marsbit03/17 13:39

Tokens Not Selling? 90% of Crypto Projects Overlook Investor Relations

marsbit03/17 13:39

RootData: February 2026 Cryptocurrency Exchange Transparency Research Report

RootData's February 2026 Cryptocurrency Exchange Transparency Research Report highlights key industry trends and a top 10 exchange ranking: Binance, OKX, Coinbase, Kraken, Gate, Upbit, Kucoin, Crypto.com, HTX, and Bitget. The ranking is based on metrics like trading volume, reserves, listing performance, compliance, and transparency. In February, the overall spot trading volume fell 4.7% to $895.2 billion, attributed to weak market conditions, a lack of directional price movement, and the Chinese New Year holiday reducing activity. New token listings hit a low, with only 10-15 new tokens launched. A significant majority (82%) of newly listed tokens had a transparency score above 60%, indicating a strong preference for transparent projects. A notable trend was increased M&A activity in the Asia-Pacific region, with traditional finance giants acquiring exchanges like Korbit, Coinhako, and Independent Reserve. Key exchange performances varied: - **Binance** remained #1 but saw a 19.7% drop in volume, potentially due to negative press from a previous incident. - **OKX** rose to #2 with a 4.3% volume increase, maintaining a conservative listing strategy. - **Coinbase** saw a 2.3% volume rise and pursued an active, transparency-focused listing strategy. - **Gate's** volume fell 11.7% but it secured a key EU payment institution license. Other notable developments included Kraken launching tokenized stock perpetuals, Gemini exiting Europe and undergoing executive departures, and Crypto.com receiving conditional approval for a U.S. national bank charter.

marsbit03/17 10:35

RootData: February 2026 Cryptocurrency Exchange Transparency Research Report

marsbit03/17 10:35

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