# Сопутствующие статьи по теме Pivot

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Pivot", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

Andreessen Horowitz-Backed Entropy Announces Shutdown

Decentralized crypto custody startup Entropy, backed by Andreessen Horowitz (a16z), is shutting down and returning remaining capital to investors, according to founder and CEO Tux Pacific. After four years, multiple pivots, and two rounds of layoffs, Pacific announced the decision on January 25. The company had recently shifted to a crypto automation platform but failed to meet venture-scale growth expectations. Entropy raised $25 million in a 2022 seed round led by a16z crypto, with participation from Dragonfly Capital, Coinbase Ventures, and others. Initially offering a decentralized alternative to custody providers like Fireblocks, the startup ultimately could not achieve sustainable growth. Pacific expressed gratitude to investors and indicated a personal shift away from crypto towards pharmaceuticals.

TheNewsCrypto01/26 06:21

Andreessen Horowitz-Backed Entropy Announces Shutdown

TheNewsCrypto01/26 06:21

‘BTC’s security is lower now’ – Why miners are abandoning Bitcoin for AI

The AI boom is offering Bitcoin miners a new lifeline as declining block rewards and high operational costs make mining less profitable. Companies like Bitfarms and Riot Platforms are abandoning or diversifying away from Bitcoin mining to reinvest in AI infrastructure, sometimes funding this shift by selling their BTC holdings. This exodus adds selling pressure on Bitcoin and raises concerns about network security. As block rewards continue to halve, the security budget that incentivizes miners is shrinking. Analyst Justin Bons warns that Bitcoin's security is now lower than five years ago and will keep falling until the network is potentially attacked. While miner capitulation has historically signaled a market bottom, the long-term sustainability of Bitcoin mining remains uncertain compared to the lucrative returns from AI.

ambcrypto01/20 16:02

‘BTC’s security is lower now’ – Why miners are abandoning Bitcoin for AI

ambcrypto01/20 16:02

The End of the 'Talk-to-Earn' Era? X Delivers Heavy Blow, Bans InfoFi, Cutting Off Funding for a Batch of Projects

On January 15, X (formerly Twitter) revoked API access for InfoFi applications, effectively ending the "post-to-earn" model. The platform cited concerns over AI-generated spam and low-quality replies as the reason for the policy change, prioritizing user experience over the significant revenue these apps generated. Major InfoFi platforms like Kaito and Cookie DAO are now pivoting to alternative models, such as content marketing tools and market intelligence services. The move triggered sharp declines in related token values and NFT floor prices, with some teams accused of insider trading prior to the announcement. The crackdown is seen as a necessary step to combat spam and improve content quality on the platform, though it also reflects broader challenges in the crypto content ecosystem.

比推01/16 08:15

The End of the 'Talk-to-Earn' Era? X Delivers Heavy Blow, Bans InfoFi, Cutting Off Funding for a Batch of Projects

比推01/16 08:15

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

X, the platform formerly known as Twitter, has officially terminated the API access for InfoFi applications that reward users for posting, effectively ending the "post-to-earn" model. This decisive move, announced by X product lead Nikita Bier, targets what the company identifies as a primary source of AI-generated spam and low-quality replies flooding the platform. The policy shift immediately impacted several prominent InfoFi projects. Tokens like KAITO and COOKIE experienced significant double-digit price drops. Projects such as Cookie DAO's Snaps platform have ceased operations, while Kaito has shut down its Yaps incentive program and is pivoting to a new, more traditional creator marketing model called Kaito Studio. X's core objection was not to the content itself, but to the fundamental structure of external, unpermissioned incentives directly driving platform engagement. This model was seen as compromising content quality and, crucially, undermining X's sovereignty over its own content ecosystem and user experience. The platform emphasized that it does not need the revenue generated from these API fees. The event signals a major recalibration, forcing InfoFi projects to either retreat to a pure data/tooling role or completely reinvent their business models to align with platform policies. The era of easily farming rewards for social media posts ("嘴撸时代") is over, as content control is firmly reclaimed by the platform itself.

Odaily星球日报01/16 04:35

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

Odaily星球日报01/16 04:35

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

The InfoFi narrative, which gained significant traction in the crypto industry, experienced a sudden collapse following an announcement by X's product lead, Nikita Bier, regarding changes to the platform’s API policy. The new policy prohibits applications that reward users for posting on X, citing concerns over AI-generated spam and low-quality replies. This decision effectively undermines the core functionality of many InfoFi projects that rely on X’s API to access user data and distribute tokenized rewards. Key projects, Kaito and Cookie, quickly responded to the policy shift. Kaito announced it would pivot toward Kaito Studio, a more selective, brand-driven platform that moves beyond the crypto space. Its founder, Yu Hu, emphasized a broader focus beyond cryptocurrency. Similarly, Cookie decided to shut down its Snaps platform but is developing Cookie Pro, a real-time crypto market intelligence tool, while exploring potential future adaptations in line with X’s guidelines. The abrupt policy change highlights the vulnerability of InfoFi models that depend heavily on-platform engagement metrics. While some projects, such as those focused on monetizing narratives rather than direct posting rewards, may remain unaffected, the incident marks a significant shift for the attention economy within crypto. The evolution of InfoFi may continue in new forms, but its current iteration has been severely disrupted.

marsbit01/15 17:56

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

marsbit01/15 17:56

After 500 Rejections, I Started Building Products That People Actually Use

After 500 rejections and years of failed infrastructure projects in crypto, the author shifted focus to building consumer-facing products that people actually use and pay for. Key lessons from transitioning to Solana and launching a consumer app include: Target younger users (ages 13-21) who are more open to adopting new technologies and sharing them socially. Design products that are inherently shareable to reduce marketing costs, as organic virality is critical in a low-trust, high-cost acquisition environment. Prioritize rapid user feedback—fix bugs within hours and implement requested features in days to build trust and habit formation. Choose simple, memorable app names to ease word-of-mouth sharing. Engage users directly through cold DMs (despite low reply rates) to gather honest feedback and build early supporter communities. Iterate quickly—observe user behavior rather than relying solely on feedback, and be willing to pivot radically. Simplify onboarding and avoid assumptions about user knowledge; make the product intuitive within seconds. Ultimately, speed, user-centricity, and distribution matter more than technical perfection in consumer crypto.

marsbit12/30 06:40

After 500 Rejections, I Started Building Products That People Actually Use

marsbit12/30 06:40

SociFi Dream Shattered? Farcaster Pivots to Bet on Wallet Track

Farcaster, a decentralized social network protocol, has announced a major strategic shift after 4.5 years, abandoning its "social-first" approach to adopt a "wallet-first" growth model. Co-founder Dan Romero acknowledged that despite initial success—such as a surge to 100,000 daily active users (DAU) in early 2024 driven by features like Frames and the DEGEN airdrop—user engagement and revenue sharply declined later that year. By October 2025, monthly revenue had dropped 99% from its peak. The platform will now prioritize building a high-quality wallet within its official app, Warpcast, focusing on the intersection of wallets and social interaction. The new user journey emphasizes wallet funding and utility as key activation points. Farcaster is also enhancing its financial infrastructure through the acquisition of token launch platform Clanker and offering incentives like a 10% reward on USDC deposits. Frames, interactive mini-apps within the social feed, enable "content as transaction" capabilities, allowing users to mint, trade, and pay directly in their feeds. Despite raising $150 million in a 2024 Series A round at a $1 billion valuation, the move has drawn criticism. Some argue it signals the end of the SocialFi dream and a return to a transaction-focused model reminiscent of the 2017 ICO era. Others note challenges in a competitive wallet market and potential feature bloat. Farcaster remains an open protocol, and users can choose alternative clients, but the shift underscores a broader industry reality: pure Web3 social networks may struggle without integrating high-value financial tools to drive user engagement and retention.

marsbit12/09 08:52

SociFi Dream Shattered? Farcaster Pivots to Bet on Wallet Track

marsbit12/09 08:52

Valuation of $1 Billion, After Five Years of Exploration, Why Did It "Admit Defeat"?

Farcaster, a once-promising decentralized social protocol that raised $180 million and reached a near-$1 billion valuation, has officially pivoted away from its Web3 social networking strategy after 4.5 years of effort. Co-founder Dan Romero announced the shift toward a wallet-first approach, acknowledging that the original vision of a decentralized Twitter alternative did not achieve product-market fit. Despite initial excitement and growth—with monthly active users (MAU) briefly surging to around 80,000 in mid-2024—Farcaster failed to break out beyond the crypto-native user base. Its MAU later declined to under 20,000 by late 2025, revealing structural challenges: high onboarding barriers, highly insular content, and an inability to compete with established platforms like X or Instagram. The protocol’s wallet feature, initially introduced as a supplementary tool, demonstrated stronger retention and usage patterns, leading the team to refocus on wallet-based growth. The recent acquisition of token launch tool Clanker further signals this strategic turn toward financial utility rather than social interaction. The shift has sparked community debate, with long-time users expressing concern over the platform’s cultural change from social networking to transaction-oriented interactions. Nonetheless, Farcaster’s move underscores a broader realization in Web3: that social needs may not be the primary entry point for users, whereas practical tools like wallets offer clearer paths to adoption and value.

marsbit12/09 05:02

Valuation of $1 Billion, After Five Years of Exploration, Why Did It "Admit Defeat"?

marsbit12/09 05:02

After a Valuation of $1 Billion and Five Years of Exploration, Why Did It 'Admit Defeat'?

After five years of development and raising $180 million at a near $1 billion valuation, Farcaster has officially conceded that its Web3 social strategy did not succeed. The platform, initially designed as a decentralized alternative to Twitter, aimed to address issues like platform monopoly, user data ownership, and creator monetization through an on-chain, protocol-based approach. Despite a brief surge in early 2024—when monthly active users (MAU) peaked at around 80,000—growth quickly stalled. MAU has since declined to under 20,000 by late 2025. Farcaster’s user base remained heavily concentrated within the crypto-native community, failing to attract mainstream users due to high barriers to entry, niche content, and inferior user experience compared to established platforms like X or Instagram. Co-founder Dan Romero announced a strategic pivot from social-first to a wallet-focused product, acknowledging that social alone wasn’t driving sustainable growth. Internal data showed that wallet features—used for transactions, trading, and interacting with dApps—consistently outperformed social modules in user retention and frequency. The shift reflects a broader realization: It’s easier to add social features to a wallet than to build a social product around crypto. While the move has sparked some community discontent, Farcaster is betting that deeper integration with on-chain utilities represents a more viable path to product-market fit.

深潮12/09 03:51

After a Valuation of $1 Billion and Five Years of Exploration, Why Did It 'Admit Defeat'?