# Сопутствующие статьи по теме Narrative

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Narrative", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

The Allbirds, the Internet-Famous Shoes That Took Silicon Valley by Storm, Are Now All in on AI

Allbirds, the once-popular sustainable shoe brand favored by Silicon Valley elites and celebrities, has announced a drastic pivot from footwear manufacturing to AI infrastructure. On April 15, 2026, the company revealed plans to abandon its shoe business entirely, rebrand as "NewBird AI," and focus on GPU-as-a-service and AI cloud solutions. The move caused its stock to surge over 800% in a single day. The brand, known for its wool-based eco-friendly shoes, had struggled financially in recent years. Revenue fell from a peak of $298 million in 2022 to $152 million in 2025, with cumulative losses of $419 million over five years. In March 2026, Allbirds sold its intellectual property and footwear assets for just $39 million—a fraction of its former $4.1 billion valuation. The company secured up to $50 million in convertible notes to fund the acquisition of GPU hardware for AI compute leasing. However, the announcement lacked details about technical capacity, clients, or infrastructure plans. Critics highlight the high execution risks in the competitive AI infrastructure market, dominated by major cloud providers. The shift reflects a broader trend of companies rebranding around AI to attract investor interest, despite uncertain fundamentals. Allbirds also removed its "public benefit" corporate mission, signaling a departure from its original sustainability ethos. The move underscores the power of AI narrative in today’s capital markets, where storytelling often precedes substance.

marsbit17 ч. назад

The Allbirds, the Internet-Famous Shoes That Took Silicon Valley by Storm, Are Now All in on AI

marsbit17 ч. назад

The Last Time I'll Talk About Backpack, and Also Discussing My Airdrop Farming Principles

The author outlines two primary approaches to airdrop farming (referred to as "撸毛"): a labor-intensive" method of mass participation in many projects, and their own "sniper" method. The sniper approach relies on a rigorous four-point checklist to filter projects and avoid "industrial garbage." The checklist evaluates: 1. **Team (People):** Founders must be intelligent, have strong execution skills, and be genuinely well-intentioned. This is assessed through their social media content and, if possible, personal interactions. 2. **Product (Product-Market Fit):** The product must have a clear market fit, be delivered competently, and the team must show a responsible attitude towards its quality, avoiding releases full of basic errors. 3. **Narrative (Story):** The project should operate in a promising, unproven narrative within Web3 that also aligns with major investment trends in Web2 (e.g., AI). 4. **Timing & Cost (Market Conditions):** Avoid participating when market sentiment is overly FOMO-driven and participation costs are high. If an opportunity causes hesitation, it's best to skip it, as overcrowded airdrops yield minimal or negative returns. Applying this framework, the author explains why they avoided heavily farming the Backpack exchange airdrop: * **Narrative:** They are skeptical of the "compliant CEX" narrative, questioning its unique selling point against giants like Binance and OKX. * **Product:** They criticize Backpack's frequent technical failures, rollbacks, and what they perceive as a lack of product development rigor, comparing it unfavorably to competitors like Hyperliquid. * **Timing & Cost:** The participation cost was high compared to zero-fee alternatives available at the time. The author concludes that Backpack lacks the technical and operational prowess of a serious exchange and views its token more as a "VC-backed meme coin" for secondary market speculation rather than a worthwhile airdrop target.

比推03/23 20:38

The Last Time I'll Talk About Backpack, and Also Discussing My Airdrop Farming Principles

比推03/23 20:38

Crypto Tycoons Grace the Cover of 'Vanity Fair', Only to Face Widespread Ridicule Online

Crypto industry leaders, including Cathie Wood (ARK Invest), Olaf Carlson-Wee (Polychain), and Michael Novogratz (Galaxy Digital), were featured in a *Vanity Fair* cover story titled “Crypto’s True Believers Want to Be Taken Seriously.” However, the article and its accompanying photos were widely mocked across social media. Rather than portraying the figures as serious innovators, the publication depicted them as eccentric and out-of-touch billionaires—highlighting their interests in extraterrestrial life, extreme survivalism, and going barefoot in public. Critics within the crypto community accused *Vanity Fair* of intentional ridicule, pointing to unflattering photo compositions and dismissive writing that reinforced negative stereotypes. The piece has sparked debate about the crypto industry’s relationship with mainstream media. Some, like Noelle Acheson, acknowledged the awkward portrayal but suggested it reflects how the industry is perceived externally. Others, including Jinelle D’Lima of Nozomi, argued that seeking validation from traditional gateways like *Vanity Fair* contradicts crypto’s original anti-establishment ethos. The incident underscores a cultural disconnect: despite the industry’s financial influence and political lobbying, it remains marginalized in mainstream cultural narratives. The backlash serves as a reminder that crypto’s real strength lies in its technology and decentralized values—not in mainstream approval.

比推03/18 15:00

Crypto Tycoons Grace the Cover of 'Vanity Fair', Only to Face Widespread Ridicule Online

比推03/18 15:00

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