Newcastle United has entered into a multi-year partnership with crypto exchange BYDFi, making it the club’s Official Cryptocurrency Exchange Partner.
According to the press release, the deal is designed to help the club build a stronger presence in some markets outside England, while giving fans access to BYDFi’s tools, with support and experience in digital finance.
Peter Silverstone, the club’s Chief Commercial Officer, welcomed the agreement and praised the alignment of values between both parties.
“We’re excited to welcome BYDFi to the Newcastle United family. They’re an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us.” He said.
Silverstone explained how the club’s popularity has risen quickly in recent years. Since the 2021/22 season, Newcastle has ranked second among Europe’s top clubs in broadcast audience numbers.
In the Asia-Pacific region, the club now attracts the fifth-highest Premier League TV audience. He also noted that Newcastle was the fastest-growing club on Premier League social media last season, which proves the club’s support base is expanding at a remarkable pace.
He added that this deal gives BYDFi a strong platform to connect with supporters while creating fresh digital experiences for fans worldwide.
BYDFi Shares Its Vision for the Future
Michael Hung, the Co-founder and Chief Executive Officer of BYDFi, also shared his thoughts on the partnership. He said: “Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We’re honoured to partner with Newcastle United and to support a mindset where belief meets steady practice. That’s what ‘BUIDL Your Dream Finance’ means to us; BUIDL is our term for taking actions which turn ideas into reality.”
Hung also said that working with one of Europe’s biggest football clubs shows BYDFi’s ambition to grow and reach new people around the globe.
The exchange was founded in 2020, and has quickly grown to serve more than 1 million users across 190 countries and regions.
Also Read: CME Crypto Futures Top $30B as XRP Hits $1B Fastest Ever
