Trump Meme Coin Soars Despite Reports of Investor Losses

cryptonews.ruPublished on 2026-08-28Last updated on 2026-08-28

Abstract

Donald Trump's meme coin, $TRUMP, has surged 23% in a day, outperforming other top-100 cryptocurrencies. This recent rally began on August 19 amid a broader market uptick, following Trump's positive remarks on cryptocurrencies at a White House meeting and the postponement of the CLARITY Act. However, the rise occurs alongside reports of significant investor losses. According to The New York Times and non-profit Public Citizen, nearly a million $TRUMP investors have faced collective losses of $3.81 billion, while Trump reportedly earned $635 million from trading fees. Another Trump-linked token, $WLFI from World Liberty Financial, allegedly caused over $1 billion in investor losses, with Trump profiting $557 million. Further scrutiny involves World Liberty Financial's ties to UAE officials and its recent preliminary approval for a U.S. national trust bank charter. The White House has denied any conflicts of interest, stating Trump acts in the public's interest. Despite its monthly gains of 93%, $TRUMP's current price of around $2.82 remains 96% below its all-time high of $75 from January 2025.

The meme coin of U.S. President Donald Trump, Official Trump ($TRUMP), has outperformed all other cryptocurrencies in the top 100 in terms of growth, surging by 23% in 24 hours. Over the week, it is the second highest gainer (+61%), and over the month — the third (+93%). For comparison, Bitcoin's price has risen by 23% over the last 30 days.

At the same time, the most active growth of $TRUMP began on August 19. On that day, the entire crypto market moved upwards against the backdrop of an increase in U.S. government financial obligations to record historical levels and Trump's meeting with crypto companies at the White House.

During the meeting, the U.S. President spoke positively about cryptocurrencies and stated that Congress needs to approve the crypto market bill CLARITY Act, the decision on which has been postponed until autumn due to a number of contentious issues. One such issue is Trump's conflict of interest in the cryptocurrency sector, which Democratic senators have been highlighting for over a year.

Midterm elections will take place in the U.S. this autumn. Experts previously suggested that, perhaps ahead of them, representatives of the Trump administration are interested in supporting the crypto market. At the same time, media reports have increased about substantial income earned by the American president's family from crypto projects against the backdrop of losses for their investors, as well as about Trump's business ties with authorities in the UAE.

In July, The New York Times (NYT) reported, citing data from analytics company Nansen, that nearly one million people who bought the $TRUMP meme coin lost their money. Their combined losses amounted to $3.81 billion.

In August, the non-profit organization Public Citizen expanded its investigation to several more of Trump's crypto projects. According to the report, investors in the $WLFI token from World Liberty Financial lost at least $1 billion, while Trump earned $557 million. The U.S. president received an income of $635 million from trading fees of the $TRUMP token, the article states.

Also this week, on Wednesday, The Wall Street Journal reported, citing sources, that the UAE National Security Advisor Sheikh Tahnoun bin Zayed Al Nahyan, who is also the brother of the UAE President, and his co-investors own 49% of the shares of a holding company created by World Liberty Financial to obtain a banking license in the U.S.

A few days prior, it became known that this company received preliminary approval to establish a national trust bank. Trusts cannot issue loans, but such a status will allow $WLFI to issue and service its USD1 token on the U.S. market under the federal supervision of the U.S. Office of the Comptroller of the Currency (OCC).

White House Principal Deputy Press Secretary Anna Kelly told The Block that there are "no conflicts of interest."

"President Trump operates exclusively in the interest of the American public — that's why he was re-elected to this office by a landslide, despite years of lies and false accusations against him and his business by fake news media," Kelly said.

As of 11:30 Moscow time on August 28, the $TRUMP token is trading around $2.82. Despite the rapid growth this month, its current price is 96% below the all-time high of $75, recorded at the project's launch in January 2025.

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Related Questions

QAccording to the article, what was the main reason for the surge in the cryptocurrency market on August 19th?

AThe surge in the entire cryptocurrency market on August 19th was driven by two main factors: the increase in US government financial obligations to record historical levels and a meeting between Donald Trump and crypto companies at the White House.

QWhat major finding did The New York Times report in July regarding investors in the $TRUMP memecoin?

AIn July, The New York Times reported, citing data from the analytics company Nansen, that nearly a million people who bought the $TRUMP memecoin had lost money, with their total losses amounting to $3.81 billion.

QAccording to the report by Public Citizen, what were the estimated earnings and losses related to Donald Trump's crypto projects?

AAccording to the Public Citizen report, investors in the $WLFI token lost at least $1 billion, while Trump earned $557 million from it. He also reportedly earned $635 million from trading fees of the $TRUMP token.

QWhat regulatory development regarding World Liberty Financial's token is mentioned in the article?

AThe article states that World Liberty Financial received preliminary approval to create a national trust bank. While trusts cannot issue loans, this status would allow the $WLFI token to issue and service its USD1 token in the US market under the federal supervision of the Office of the Comptroller of the Currency (OCC).

QDespite its recent growth, how does the current price of the $TRUMP token compare to its all-time high?

AAs of 11:30 Moscow time on August 28th, the $TRUMP token is trading around $2.82. Despite its rapid growth in the month, this current price is 96% below its all-time high of $75, which was recorded at the project's launch in January 2025.

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