Metaplanet CEO Reveals Core Logic of Bitcoin Accumulation Strategy, Which Remains Unchanged! Here are the Details

cryptonews.ruPublished on 2026-07-27Last updated on 2026-07-27

Abstract

The CEO of Metaplanet, Simon Gerovich, clarifies that the core strategy behind Metaplanet's (formerly MicroStrategy's) sustained Bitcoin accumulation has remained fundamentally unchanged over the years. He notes that while market perception of the strategy has shifted dramatically—from an unconventional one-off move in August 2020, to a "visionary" bet during Bitcoin's price surge, and later to a perceived failed experiment during the market crash—the company's underlying approach has stayed consistent. Throughout all market fluctuations, the company continued its Bitcoin purchases uninterrupted. It now holds 843,775 BTC, valued at over $50 billion, making it the world's largest institutional Bitcoin holder. Gerovich's comments come as Metaplanet itself has been actively adding Bitcoin to its balance sheet, leading investors to view it as a Japanese company adopting a similar "strategy model."

Simon Gerovich, CEO of Japanese investment company Metaplanet, stated that there have been no fundamental changes in the structure or logic of the long-standing bitcoin purchase strategy of the company Strategy (formerly MicroStrategy).

In a social media post, Gerovich emphasized that although the market's perception of Strategy's approach has changed several times over the years, the company has consistently adhered to the same strategy.

Gerovich recalled that Strategy's journey into bitcoin began in August 2020, noting that at that time, many viewed the addition of $250 million worth of bitcoin to the balance sheet of a software development company with a market capitalization of about $1 billion as a one-time and unusual move. However, the subsequent nearly tenfold increase in the company's stock price led the decision to be perceived by markets as a "prophetic" investment strategy.

Yet, the sharp decline in the bitcoin market caused Strategy's stock to lose approximately 90% of its value, leading the strategy to be labeled a failed experiment. According to Gerovich, although the market's perception has changed significantly over time, the company's core approach has remained unchanged.

The Metaplanet CEO noted that, despite all the ups and downs, Strategy continued to purchase bitcoin without interruption and currently holds 843,775 BTC. At current market prices, the total value of these assets is estimated to be over $50 billion. With this volume of bitcoin, Strategy remains the world's largest institutional bitcoin investor.

Gerovich's statements have garnered attention, as Metaplanet has also been regularly adding bitcoin to its balance sheet recently. Through these acquisitions in recent months, the company is accelerating its institutional bitcoin strategy, and many investors regard Metaplanet as one of the Japanese companies implementing the "Strategy model."

*This is not investment advice.

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Related Questions

QWhat did Simon Gerovich, the CEO of Metaplanet, say about the long-standing strategy of Strategy regarding Bitcoin?

ASimon Gerovich stated that there have been no fundamental changes to the structure or logic of Strategy's long-standing Bitcoin buying strategy.

QAccording to Gerovich, how has market perception of Strategy's approach to Bitcoin changed over the years?

AThe market perception has shifted several times, from viewing it as a one-off, unusual move in 2020 to a 'visionary' strategy after a stock surge, then to a failed experiment after a market crash, but the core strategy itself has remained unchanged.

QHow many bitcoins does Strategy currently own, and what is its estimated total value at current market prices?

AStrategy currently owns 843,775 bitcoins, with an estimated total value of over $50 billion at current market prices.

QWhy have Gerovich's statements attracted attention, especially regarding his own company, Metaplanet?

AThey have attracted attention because Metaplanet has also been regularly adding bitcoins to its own balance sheet in recent months, accelerating its institutional Bitcoin strategy and being seen by many investors as a Japanese company implementing the 'Strategy model'.

QWhat was the market's initial reaction to Strategy's first major Bitcoin purchase in August 2020?

AThe market initially viewed adding $250 million worth of bitcoin to the balance sheet of a $1 billion market cap software company as a one-off and unusual move.

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