How Does Circle Incentivize USDC Distribution Channels? From the Hyperliquid Collaboration and On-Chain 9:1 Attribution

marsbitPublished on 2026-08-08Last updated on 2026-08-08

Abstract

How Circle Incentivizes USDC Distribution Channels: Insights from Hyperliquid Partnership and 9:1 On-Chain Allocation Circle employs economic incentives to drive USDC growth, product development, and distribution. The company has signed distribution partnership agreements with over 150 firms, offering tailored incentives for key channels that substantially expand USDC usage. For major partnerships, Circle can co-design arrangements with Coinbase. Their revenue-sharing model for off-platform USDC allocates 50% of the net "Ecosystem Economic Interest" to each after approved third-party incentives. The Hyperliquid partnership illustrates this framework, involving Coinbase, Circle, and Hyperliquid. At quarter-end, approximately 90% of Hyperliquid's USDC reserves were allocated to Coinbase's platform and 10% to Circle's platform, observable on-chain via specific addresses maintaining this ~9:1 balance. However, this allocation ratio represents fund attribution for accounting purposes and does not disclose the precise final revenue split among the three parties, which remains confidential. In summary, Circle's channel incentive program is a long-standing strategy to expand USDC's distribution scale collaboratively with partners, with significant cases like Hyperliquid demonstrating the operational model despite undisclosed exact profit-sharing terms.

Author: @lufeieth

Editor: WuBlockchain

TL;DR

  • Circle has signed USDC distribution cooperation agreements with over 150 companies, using economic incentives to drive USDC growth, product development, and distribution. For large enterprises capable of significantly expanding USDC usage, Circle can also jointly design collaboration arrangements with Coinbase.
  • According to the Circle and Coinbase revenue-sharing arrangement, for USDC outside both platforms, after deducting mutually approved third-party ecosystem incentives, the remaining "Ecosystem Economic Interest" is split 50/50 between Circle and Coinbase.
  • The Hyperliquid collaboration arrangement involves Coinbase, Circle, and Hyperliquid. As of quarter-end, approximately 90% of Hyperliquid's held USDC is on the Coinbase platform, with about 10% on the Circle platform; the corresponding on-chain balances are currently $4.952 billion and $550 million, respectively.
  • The above 90%/10% refers to the attribution proportion of USDC funds to the Coinbase and Circle platforms and does not equal the final revenue distribution ratio among the three parties. Circle has not disclosed the precise sharing terms of the Hyperliquid collaboration or its agreement with Coinbase.

During Circle (CRCL) Q2 2026 earnings call, management addressed questions regarding USDC distribution channel incentives, the collaboration mechanism between Circle and Coinbase, and the distribution of revenue from USDC on the Hyperliquid platform.

Circle's CEO stated that the company has long used economic incentives to encourage partners to distribute USDC and develop products around it. For large enterprises capable of materially driving USDC growth, Circle also has the capability to jointly design corresponding collaboration arrangements with Coinbase.

However, Circle did not disclose the precise revenue-sharing terms for the Hyperliquid collaboration. What this call confirmed is that Coinbase, Circle, and Hyperliquid are all involved in this arrangement; as of quarter-end, approximately 90% of Hyperliquid's held USDC is on the Coinbase platform, with about 10% on the Circle platform. This fund attribution can also be observed through on-chain addresses.

Circle Has Signed USDC Distribution Cooperation Agreements with Over 150 Companies

Addressing USDC channel incentive mechanisms, Circle's CEO stated:

"We already have a significant number of distribution incentive arrangements in place, and a large number of partners building on our network.
In fact, there are thousands of companies in our network. We have signed distribution cooperation agreements with over 150 companies, using economic incentives to drive USDC growth, develop products based on USDC, and distribute USDC.
We have been doing this for a long time. In fact, we often conduct this type of collaboration jointly with Coinbase."

In other words, incentivizing distribution channels by sharing economic benefits is not a new idea that emerged only after Circle faced OUSD. Circle has long employed a similar model and has signed distribution cooperation agreements with over 150 companies.

However, this does not mean all channels accessing USDC receive the same incentives, nor does it mean Circle shares all related revenue with partners. Circle selects core channels that can drive USDC growth, development, and distribution, then designs distribution incentives based on the specific partner and use case; the actual sharing ratio also varies by collaboration.

Circle and Coinbase Are Willing to Jointly Onboard Large Distribution Channels

Circle's CEO further stated on the call:

"We are fully capable of establishing very high-quality, mutually beneficial distribution arrangements with large enterprises. You just mentioned the example of Hyperliquid, and there are certainly other cases."

He also mentioned:

"We see strong interest from a large number of major enterprises in joining the USDC network. We see this happening all over the world.
When we believe a company can materially drive USDC growth and adoption, we fully have the opportunity to jointly establish corresponding partnerships with Coinbase."

This means Circle may still sign third-party distribution incentive agreements with more large enterprises in the future. Taking large entry points like Samsung Wallet as an example, if they can significantly drive USDC usage and distribution in the future, Circle and Coinbase may jointly design a corresponding cooperation mechanism.

The interests of Coinbase and Circle are not entirely opposed on this issue. For quality third-party channels capable of expanding the USDC scale, both parties have an incentive to first expand the overall USDC market and then distribute the corresponding revenue according to the existing agreement.

According to the Circle and Coinbase revenue-sharing arrangement, for USDC outside both platforms, after deducting mutually approved third-party ecosystem incentives, the remaining portion is called the "Ecosystem Economic Interest," which is then split 50/50 between Circle and Coinbase. Therefore, significant third-party channels receiving incentives do not necessarily mean Circle bears the entire cost alone; Circle and Coinbase can jointly participate in such collaborations.

How Is Hyperliquid's Revenue Actually Distributed?

Autonomous analyst Ken Suchoski asked during the call:

"For USDC on the Hyperliquid platform, 90% of the interest income belongs to Hyperliquid. Does Circle and Coinbase split the remaining 10% on a 50/50 basis?"

Circle's CFO responded:

"Regarding this Hyperliquid collaboration arrangement, Coinbase, Circle, and Hyperliquid are all involved.
Through on-chain data, you can accurately see where the funds in the Hyperliquid platform are located and whether these funds are accounted for on the Circle platform or the Coinbase platform.
As of quarter-end, of the total USDC held by Hyperliquid, approximately 90% was within the Coinbase platform, and approximately 10% was within the Circle platform.
As for how Circle and Coinbase specifically share the revenue, we will not comment further on the precise details of the arrangement between the two parties."

The CFO's response confirmed the involvement of all three parties in the Hyperliquid arrangement but did not directly confirm the specific revenue distribution method proposed by the analyst. The precise sharing ratios and detailed terms between Hyperliquid, Circle, and Coinbase remain undisclosed commercial arrangements.

Here, it is necessary to distinguish between two different "90%/10%": the analyst's "90%" refers to the proportion of interest income received by Hyperliquid; the CFO's "90%/10%" refers to the attribution of Hyperliquid's held USDC funds to the Coinbase and Circle platforms, respectively. The latter is not equivalent to the final revenue distribution ratio among the three parties.

How to Observe Hyperliquid's USDC Attribution On-Chain?

The CFO mentioned that where the USDC in the Hyperliquid platform is located and whether the related funds are accounted for on Circle or Coinbase can be observed through on-chain data.

Currently, the USDC balance attributed to the Coinbase platform is $4.952 billion, corresponding to the Coinbase Treasury Deployer address on HyperEVM.

The USDC balance attributed to the Circle platform is $550 million, corresponding to the Circle CoreDepositWallet address on HyperEVM.

The AQAv2 system actively maintains the USDC balance in the two addresses at approximately 90% and 10%, respectively. System transactions constantly rebalance the two addresses to keep them close to a 1:9 ratio.

Therefore, when observing Hyperliquid's total USDC and its attribution between Circle and Coinbase, the following formula can be used:

Hyperliquid AQAv2 USDC ≈ Circle CoreDepositWallet Balance + Coinbase Treasury Deployer Balance

The balance ratio of the two on-chain addresses is largely consistent with the quarter-end structure disclosed by the CFO on the call: approximately 90% attributed to the Coinbase platform and approximately 10% to the Circle platform.

The Core of USDC Channel Incentives is Jointly Expanding Distribution Scale

From Circle management's response, attracting third-party channels through economic incentives is not a temporary competitive tactic but part of the long-term USDC distribution mechanism. Circle has already signed agreements with over 150 companies and is willing to jointly design collaboration arrangements with Coinbase for large enterprises capable of materially driving USDC growth.

Hyperliquid demonstrates the practical operation of this model: a third-party platform is responsible for expanding USDC usage scale, Circle and Coinbase jointly participate in the collaboration arrangement, and platform funds are accounted for on Coinbase and Circle in a roughly 90% and 10% structure, respectively.

However, on-chain fund attribution only helps the outside world observe which platform USDC is accounted for and cannot directly deduce the final revenue proportion each party receives. Regarding the specific sharing between Hyperliquid, Coinbase, and Circle, what can be determined at this stage is only the broad framework; precise terms remain undisclosed.

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Related Questions

QWhat is Circle's strategy for incentivizing USDC distribution channels, and how many companies have signed such agreements?

ACircle employs economic incentives to encourage partners to distribute USDC and develop products around it. According to the article, Circle has signed distribution cooperation agreements with over 150 companies to promote USDC growth, development, and distribution.

QHow do Circle and Coinbase split the 'ecosystem economic benefits' from USDC held outside their own platforms?

AFor USDC held outside both Circle and Coinbase platforms, after deducting approved third-party ecosystem incentives, the remaining 'ecosystem economic benefits' are split 50/50 between Circle and Coinbase.

QWhat was revealed about the Hyperliquid partnership regarding the custody of its USDC holdings between Circle and Coinbase?

AAs of the quarter's end, approximately 90% of Hyperliquid's USDC holdings were custodied within the Coinbase platform, and about 10% were within the Circle platform. This can be observed on-chain via specific addresses, but this allocation ratio does not directly equate to the final profit-sharing percentages between the parties.

QDoes Circle disclose the exact profit-sharing terms of its partnership with Hyperliquid and Coinbase?

ANo, Circle does not publicly disclose the precise profit-sharing terms or detailed contractual arrangements between Circle, Coinbase, and Hyperliquid. The CFO confirmed all three parties are involved but declined to comment on the exact specifics of the revenue split between Circle and Coinbase.

QAccording to the article, what is the primary goal of Circle's channel incentive program for USDC?

AThe core goal of Circle's USDC channel incentive program is to jointly expand the distribution scale and overall adoption of USDC. They work with key partners, including potentially co-designing arrangements with Coinbase for large enterprises that can substantially drive USDC growth.

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