Adidas стал партнером NFT Doodles

cryptonews.ruPublished on 2021-05-10Last updated on 2024-08-10

Руководство компании Adidas объявило о сотрудничестве с коллекцией Ethereum NFT под названием Doodles для продажи виртуальных наборов, которые также позволяют покупателям получить эксклюзивную физическую одежду. Мини-коллекции, каждая из которых включает 2 предмета, будут доступны для приобретения до 16 августа 2024 года. Стоимость набора составляет $4,99, а цены на комплекты, содержащие от 2 до 100 собраний, варьируются от $8,49 до $374,99.

Некоторые наборы содержат физические предметы, украшенные изображением цифрового маскота из новой песни Фаррелла Уильямса и Кои Лерей Not in the Store, Дейзи. Предметы включают костюм и кроссовки, ограниченные тиражом в 200 единиц.

Doodles — это проект на основе Ethereum NFT, который включает в себя 10 тыс. генеративных профилей (PFP) с артами от Скотта Burnt Toast Мартина. Фаррелл Уильямс стал главным бренд-менеджером данного проекта и одной из ключевых фигур в создании будущего инновационного анимационного фильма Dullsville and the Doodleverse. Кроме того одна их песен Фаррелл будет взята в качестве саундтрека к киноленте.

Создатели Doodles недавно запустили сервис подписки под названием DoodlesTV, предоставляющий эксклюзивный доступ к музыкальным видеоклипам и другим материалам для владельцев цифрового NFT-пропуска. Виртуальные «проходки» в сети масштабирования Ethereum 2-го уровня, Base.

На момент публикации, рыночная капитализация NFT-собрания Doodles составляет около $45 млн, с 4,2 тыс. уникальных владельцев,. Минимальная стоимость за один невзаимозаменяемый токен составляет 1,67 ETH, или примерно $4306. Сотрудничество с Adidas может значительно повысить интерес к коллекции Doodles, а также усилить интеграцию физического и цифрового миров через технологию NFT и эксклюзивную одежду.

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