长推:聊聊Meme

MarsBitPublished on 2024-06-28Last updated on 2024-06-28

Abstract

本文讨论了Meme的潜力,认为它是公链的名片,能够吸引关注和带来利润。过去的Meme热潮也证明了这一点,比如狗狗币、SHIB等。公链们也学会了利用Meme来推广,比如APTOS在Solana上推出手机送Meme的活动。Meme是双刃剑,用得好是招牌,用不好也是招牌。APTOS和Solana的Meme玩法吸引了很多关注,让公链有了更多的叙事方式,而不仅仅是EVM和质押。

注:本文来自@Phyrex_Ni 推特,火星财经整理如下:
今天想聊聊Meme,其实我对Meme的认知并不高,而且在Meme身上就没赚过钱,当然这并不代表我对Meme有偏见,反而我认为Meme是一块试金石。
想说Meme是因为昨天不记得听那位大佬说了,Meme就是公链的名片,一款Meme是不是能赚钱是一回事,但是能不能给Meme所在的公链带来关注,那就是另一回事了。


早在2021年的时候狗狗币坐上了马斯克的火箭一飞冲天开始,就有了SHIB,进而有了各种动物园,那时候的疯狂情况是没有经历过的小伙伴所想象不到的,当时不但带“狗”字的币动不动就能有几百倍的上涨,还有各种各样的动物充斥着朋友圈。


对,当时的管控还没有那么严,我身边的一个同事上午说买了大猩猩,下午就要离职,就是这么神奇,当时动物园火到什么程度呢,前几天一直念叨的312的小伙伴是不是知道还有一个代码叫519,当时坊间的传说519就是动物园带来的,是不是不重要,但519彻底终结了币圈在国内的发展。


519前动物园的火爆程度不亚于现在的AI,上到99下到刚会走,只要买上,就敢辞职,钱包里的钱就像是代码生成的一样不断向上涨。当然519一出来,还是一地鸡毛。


我说这些并不是给现在的Meme泼冷水,当初最火的Meme都是在 #ETH 上,那时候ETH的价格也给力,随便交互一下都是几百美元,但没事,完全挡不主大妈们的热情,你看大妈们在菜场为了两三分可以争的面红耳赤,但是在土狗季几万块人民币的给素不相识的人,生怕错过了暴富的途径。


说个有趣的事情, #Ethererum 的二层网络就是在DeFi和动物园的爆发期提上日程的,当时就是为了解决ETH上过高的Gas费,能让小伙伴们可能用更低的成本在链上交互,却忘记了对于人性来说,成本并不重要,重要的是利润,你就是交互一次不要钱,但不赚钱的事情谁会去干呢。


跑题了,说回到Meme上,Meme就是公链的名片,着说的太对了,你看 #Solana ,你别看让它跑项目经常会宕机,但是比项目上的更多的人在冲Meme的时候,却从来不拉跨,你能说Solana是垃圾吗?真不是,即便是我这种仓位不多的人都不好意思喷,价格是一会事,但声势是另一个回事,很多小伙伴认识Solana,持仓 $SOL 并不是知道他们多高大上,而是持有SOL能去打“土狗”。


这事,我们经历了两次了,第一次是用ETH打NFT,第二次是用BTC打铭文,第三次就是SOL打土狗了,你不服还不行,相比国内的项目方来说,SOL上的Meme格局就是大一些,去年一个 $PEPE ,一个 $Silly 就已经暴富过一波了,后者甚至是在铭文大放异彩的时候,硬生生的抢走了铭文的话题热度。


卧槽,有小伙伴提醒,我才记起来,PEPE是ETH的,为啥我一直认为是SOL上的呢?


其实你说公链们傻吗?他们不傻,铭文季开始以后明显看到两个极端,偏亚洲领域的都在冲铭文,比如波卡的DOTA,说到DOTA我都忘记了,是不是还没发币啊,我依稀中记得确实跟风打了几个公链的铭文币,但好像大多数都没有了下文,不是写这篇推文,我都忘记了还有这么一回事了。


而偏重西方一些的,比如 #Aptos 就学会了Solana的打法,不单是半官方下场直接做Meme,还玩起来Solana买手机送Meme的这种花活,当然并不是卖手机,而是买Meme送主流项目的空投,这一下玩法就不同了,别问我怎么知道是半官方的,买 $DOODOO 送 Liquidswap 和PontemNetwork 的空投,而且Pontem官方出来推广的,这是土狗能做的出的?这叫会玩!Solana的创始人能穿傻龙的衣服亮相,APTOS能做出这些我一点都不惊讶!


要么怎么说Meme是公链的名片,就是这样,你说现在的公链有什么可以叙事的,打来打去的不是EVM就是质押再质押,稍微能有点前景的就是ETH,还被ETF卡的死死的,但别人公链人家不怕啊,本身就被定义是证券了,和ETF无缘,但并不代表不愿意做市场啊。


每次的大会都有很多项目方花一大笔钱再公关上,就是会后的After Party的花费都是十几万美元起,而效果呢,除了送除去的礼物,还有什么值得大家津津乐道的,反而是因为Meme,一大堆的小伙伴再问我,SOL能不能通过ETF,你和他们解释SOL是证券,他们和你说ETH是垃圾,你和他们解释SOL有官司,他们和你说SOL目标看2,000美元。


你说他们真的懂SOL吗?不懂,但他们知道Meme能赚钱,即便是他们自己不赚钱,但并不能阻止他们认为SOLANA和APTOS这种会玩Meme的是他们需要关注的重点,这就是公链的名片。


去TMD的ETF。有个小伙伴这么和我说的,老子要的就是一夜暴富,否则何必来币圈。


真实,但说的是实话,Meme是把双刃剑,用的好,就是招牌,用不好,也是招牌。

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3.8k Total ViewsPublished 2025.02.03Updated 2025.02.03

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