- Trump Media now holds $2 billion in bitcoin and bitcoin-related securities, two-thirds of its $3 billion liquid assets.
- The company’s crypto push is strategically tied to its broader ecosystem, including Truth.Fi and Truth+.
- The move comes after President Trump signed the GENIUS Act into law, the first major U.S. legislation governing stablecoins.
Trump Media, the company behind Truth Social and other digital ventures, announced Monday that it now holds approximately $2 billion in bitcoin and bitcoin-related securities.
This bold move positions the company as one of the largest corporate holders of the asset, as more firms make aggressive commitments to their bitcoin treasury strategies.
Trump Media’s Bitcoin Holdings
The holdings, approximately $2 billion in bitcoin and bitcoin-related securities, comprise roughly two-thirds of the firm’s $3 billion in liquid assets.
Trump Media also revealed that it has earmarked an additional $300 million toward its bitcoin treasury strategy.
Devin Nunes, CEO and President of Trump Media, stated that the bitcoin accumulation serves multiple strategic purposes, including securing the company’s financial independence.
“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan,” Nunes said.
Trump Media’s Push for a Crypto Ecosystem
Trump Media’s bitcoin push aligns with the broader crypto-native ecosystem.
The firm’s fintech arm, Truth.Fi, and streaming platform Truth+ are expected to play a role in the rollout of a planned utility token.
“These assets help ensure our company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere,” Nunes said.
The firm’s massive bitcoin holdings, along with plans for further crypto-native utilities, run parallel to Trump’s crypto-favoring agendas as President.
Trump Signs GENIUS Act
President Donald Trump signed the GENIUS Act, marking a watershed moment as the first major federal law governing stablecoins.
The signing took place in the White House East Room before a gathering that included lawmakers across the aisle and senior crypto industry leaders.
“We worked hard. It’s a very important act, the GENIUS Act. They named it after me,” the president said during the signing.
“I want to thank you. This is a hell of an act,” Trump added.
Key Features of the GENIUS Act
- Separate Classification: The Act states that payment stablecoins are not securities, commodities, or investment company products under federal law.
- Definition of Payment Stablecoins: The Act defines these as digital assets pegged to a fixed monetary value.
- Strict Reserve Standards: Issuers must fully back stablecoins with high-quality, liquid assets such as cash.
