The Economics of Human Nature from the Perspective of Black PR: What We See—Public Opinion, Foolish Opinion, or Fishing for Opinion?
This article analyzes the recent wave of negative public opinion targeting Binance through the lens of "black PR"—a form of organized, malicious public relations aimed at destroying a competitor's reputation.
The author argues that such campaigns are not random but strategically designed using psychological principles, including the manipulation of crowd psychology (as in *The Crowd: A Study of the Popular Mind*), agenda-setting theory, and the spiral of silence. These tactics are deployed to create an illusion of widespread criticism, suppress opposing voices, and damage trust.
The piece outlines a five-stage model of black PR operations: intelligence gathering, covert seeding of narratives, amplification by influencers, bot-driven amplification, and eventual withdrawal to avoid detection. It highlights telltale signs of orchestrated attacks, such as synchronized posting times, fake user accounts with uniform naming patterns, and identical fabricated content (e.g., AI-generated legal letters or withdrawal screenshots).
The author presents circumstantial evidence suggesting Binance is currently a target, including analysis of bot accounts and unusual financial transactions—such as a $4,999 transfer from a Binance hot wallet to a social media manipulation platform—that coincide with peak negative coverage. Interestingly, a similar pattern was observed during earlier attacks on OKX.
Ultimately, the article calls for an end to such destructive tactics, emphasizing that major exchanges like Binance and OKX—despite their flaws—are pillars of the crypto industry and should not be undermined by coordinated disinformation campaigns.
marsbit02/14 07:48
