NEAR, a blockchain platform, has launched the near.com super app, a crypto wallet and consumer app designed to make blockchain as easy to use as a regular financial app. The company states that the product aims to integrate crypto and AI into a user-friendly platform. Illia Polosukhin, co-founder of NEAR, has described this move as an “Agentic Era,” meaning AI systems don’t just give information; instead, they work on behalf of the users.
What this platform brings to users
The platform Near.com is built to remove the technical challenges faced by users during crypto transactions. With the new app, users do not need to worry about gas fees, private keys, and switching between different blockchains because the app manages various digital assets like Bitcoin, stablecoins, NFTs, and other tokens in one place. Polosukhin says that users can use their wallet in Near.com without the need to understand how the blockchain works.
NEAR believes that the next major growth in crypto is from AI. They expect the AI to handle tasks such as travel booking, managing emails, and making online purchases. To perform these tasks, AI needs the ability to send and receive payments. NEAR argues that blockchain can serve as a financial system. Polosukhin says that AI systems could become economic actors, which means they pay, trade, and make decisions on their own.
NEAR adds a new feature
The blockchain’s key feature is its transparency, which increases trust but also exposes sensitive financial information. To address this issue, NEAR introduced a “confidential mode” that allows the feature to keep its unbalanced trading activities private while still using the secure blockchain network. The firm says this makes the app more useful for everyday users who prefer privacy.
This launch from NEAR shows the firm is now focusing on expanding its user base and believes that the technology, which it built, is no longer needed and is ready to scale adoption worldwide. However, this success depends on how quickly the users and developers are adopting the platform.
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