SAG-AFTRA与Narrativ达成人工智能语音复制协议

币界网Опубликовано 2024-08-15Обновлено 2024-08-15

币界网报道：

SAG-AFTRA已与一家名为Narrativ的人工智能初创公司就虚拟广告中的音频语音复制品达成协议。工会认为，这为技术的道德使用奠定了新的基础，同时允许表演者同意并获得报酬。

这家总部位于纽约的初创公司运营着一个在线市场，允许广告商通过人工智能工具开发音频广告。有了这笔交易，希望这将为工会的16万名会员提供一个机会，让他们有机会被纳入一个将语音人才与潜在广告商联系起来的数据库。

Narrativ同意SAG-AFTRA的条款

根据协议，个人成员将讨论每个项目的配音费用，只要费用不低于SAG-AFTRA与广告商签订的最新商业合同规定的最低费用。

在与工会的谈判中，这家成立于2022年的人工智能初创公司加入了SAG-AFTRA的知情协议和薪酬要求，以及其他重要的人工智能护栏。去年，人工智能技术是好莱坞罢工的一个主要问题，这是自1963年以来演员和作家首次联合抗议。该技术也是视频游戏的核心，配音演员和动作捕捉表演者上个月呼吁罢工。

然而，尽管有最新的协议，SAG-AFTRA国家执行董事兼首席谈判代表Duncan Crabtree Ireland承认，并非所有成员都有兴趣利用其数字语音复制品许可可能提供的机会。

“但对于那些这样做的人来说，你现在有了一个安全的选择，”Crabtree Ireland说。

“Narrativ已同意我们的条款，其平台是一个很好的例子，说明如何通过将补偿、知情同意和控制权交给个人表演者，在道德上使用人工智能。”Crabtree Ireland

工会明确表示，该协议得到了其国家执行委员会（NEC）的批准。

该联盟表示：“SAG-AFTRA和Narrativ正在为数字广告中人工智能生成的语音复制品的道德使用制定新的标准。”。

Narrativ的市场功能使表演者有机会确定他们的个人偏好和其他细节，以指导潜在的广告商。SAG-AFTRA表示，通过Narrativ平台开发的每一则广告都将为艺术家们带来养老金和医疗保险。

根据SAG-AFTRA的说法，这确保了公平的薪酬和透明度。工会表示，除此之外，品牌在广告中每次使用其数字语音复制品都必须获得表演者的同意。

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