# Reference Design Related Articles

Issued Two Work Badges to Unitree

At the keynote of his speech at the Taipei Music Center, Jensen Huang introduced a humanoid robot named Isaac GR00T. This robot, described as a 'reference design,' is a collaboration: its body comes from Unitree Robotics' H2 Plus, its hands from Singapore's Sharpa, and its 'brain'—the chip and full software stack—is from Nvidia, powered by the Jetson Thor. Huang positioned it as a turnkey solution for universities and researchers, aimed at drastically reducing setup time for experiments. On the same day as this reveal, Unitree Robotics passed its IPO review in Shanghai, seeking to raise 4.2 billion yuan, with a significant portion earmarked for developing its own embodied AI model—its own 'brain.' The article draws a parallel to the smartphone industry, where Qualcomm's 'reference design' led to homogenized hardware and concentrated profits in chips and software. It suggests Nvidia's GR00T initiative follows a similar playbook: by open-sourcing the model and framework, it aims to establish the industry standard, potentially relegating hardware makers to low-margin roles. While currently a body supplier for Nvidia's project, Unitree is actively pursuing its own AI brain, having open-sourced initial models and tested a more advanced one. The company faces a critical window to develop a competitive proprietary system before GR00T becomes the default. The article contrasts this with Tesla's vertically integrated approach for its Optimus robot, which uses in-house chips and benefits from its automotive data and manufacturing scale. It concludes that while the robot body still holds technical value and differentiation, the race for the 'brain' will ultimately define the industry's profit centers and power dynamics.

marsbitYesterday 06:03