Strategy Launches 'Digital Credit Capital Framework': Authorizes Sale of $12 Billion in Bitcoin, Ending the 'Never Sell' Script
Strategic, the world’s largest corporate holder of Bitcoin (formerly MicroStrategy), has dramatically shifted its long-standing “never sell Bitcoin” strategy by announcing a new “Digital Credit Capital Framework” on June 29. This plan authorizes the sale of up to $1.25 billion worth of Bitcoin to raise cash, establishes a $2.55 billion USD reserve, increases the dividend rate on its STRG preferred shares to 12%, and authorizes up to $1 billion each for repurchases of its own digital credit securities and Class A common stock.
This pivot comes amid severe financial pressure. The company’s STRG preferred shares are trading at a ~24% discount to their $100 face value, making new issuances difficult and stalling its buy-Bitcoin funding flywheel. Its annualized dividend obligation has surged to ~$1.2 billion. Meanwhile, its MSTR stock has plummeted 36% in eight days, erasing its traditional premium over its Bitcoin holdings per share.
In recent weeks, Strategic has already shifted focus from accumulating Bitcoin to bolstering cash reserves by selling its own MSTR shares. The new framework formalizes this defensive turn, aiming to ensure liquidity, cover dividends, and support its securities prices through buybacks. However, the move risks triggering a “death spiral” if Bitcoin sales pressure the market, further devaluing the company’s core asset. The company also faces a potential securities investigation and carries significant debt, with Bitcoin’s current price below its average acquisition cost.
marsbit06/29 13:02
