Senior Vanguard analyst says Bitcoin is no better than a plush toy

cointelegraphPublished on 2025-12-12Last updated on 2025-12-12

Abstract

Senior Vanguard analyst John Ameriks compares Bitcoin to a "digital Labubu" collectible plush toy, describing it as a purely speculative asset with no fundamental value. While acknowledging potential future utility in scenarios of high inflation or political instability, he emphasizes Vanguard's cautious approach to crypto. The firm recently allowed its 50 million clients to trade cryptocurrency ETFs but will not provide investment advice on digital assets. This policy change creates a new bridge between traditional finance and crypto markets, potentially driving further capital into the space.

Bitcoin is a purely speculative asset and is akin to a collectible toy, according to John Ameriks, the global head of quantitative equity at asset management company Vanguard.

“It’s difficult for me to think about Bitcoin as anything more than a digital Labubu,” Ameriks said at Bloomberg’s ETFs in Depth conference in New York City.

Labulus are collectible plush toys featuring animals with anthropomorphic features. Despite Ameriks’ criticism, he said that Bitcoin (BTC) may have value beyond financial speculation in the future under certain circumstances.

The cryptocurrency could find real-world use cases beyond market speculation in scenarios of high fiat currency inflation or political instability, Ameriks said. These forces drive the adoption of alternative currencies.

Bitcoin’s price action from 2012 to 2025. Source: CoinMarketCap

The comments followed Vanguard’s announcement in December, allowing its clients to trade cryptocurrency funds for the first time, and highlight the doubts of analysts and executives in traditional finance about Bitcoin, even as its price hovers above $90,000, with 16 years of network uptime.

Related: Bitcoin first, crypto at scale: Inside the UAE’s layered digital asset strategy

Vanguard finally makes the crypto leap

Vanguard was the last of the three major asset management companies, which include BlackRock and State Street, to allow clients to hold crypto investment vehicles.

“We allow people to hold and buy these ETFs on our platform if they wish to do so, but they do so with discretion,” Ameriks said, adding that Vanguard won’t offer investors “advice as to whether to buy or sell or which crypto tokens they ought to hold.”

ETFs remain a significant source of capital inflows into the digital asset markets. Source: Farside Investors

The policy change gives Vanguard’s over 50 million clients exposure to crypto markets and creates yet another bridge between traditional finance and digital assets, funneling money into crypto networks. The fresh capital injections from Vanguard’s clients could boost prices for cryptocurrencies tied to exchange-traded funds.

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