Bybit relaunches UK platform via Archax under FCA promotion rules

cointelegraphPublished on 2025-12-19Last updated on 2025-12-19

Abstract

Bybit is returning to the UK market after a two-year absence, launching a new platform under the FCA’s financial promotion rules via a partnership with Archax, an FCA-authorized firm. The exchange will provide spot trading on 100 pairs and a peer-to-peer service, with a strong emphasis on AML and KYC compliance. Products are tailored for the UK, excluding derivatives and leveraged offerings, and include clear risk warnings about potential losses and the lack of investor protection schemes. The move comes amid declining crypto adoption in the UK, raising questions about whether Bybit’s re-entry represents responsible innovation or regulatory arbitrage. Key operational and consumer protection details remain undisclosed.

Bybit says it is returning to the United Kingdom after a two‐year pause with a new UK platform offering spot trading on 100 pairs and a peer‐to‐peer venue.

The Dubai‐based exchange shut off local UK customers in late 2023 when the Financial Conduct Authority’s (FCA) tougher financial promotion rules kicked in.

According to a press release shared with Cointelegraph, the service is being rolled out under a promotions arrangement approved by Archax, an FCA‐authorized firm, rather than via Bybit’s own registration or authorization in the UK.

Tailored UK products “transparent” and “compliant”

Bybit pitches the reboot as a way to comply with a more stringent rulebook that now governs how crypto firms can market, onboard, and design products.

The exchange is stressing Anti‐Money Laundering (AML) and Know Your Customer (KYC) checks and says future products for UK users will be “tailored” to the market, while staying within the constraints of the promotion regime.

For now, there are no derivatives or higher-risk leveraged products in the mix, and the platform emphasizes risk warnings about the possibility of losing all invested funds and the absence of Financial Services Compensation Scheme or Ombudsman protections.

Related: UK FCA makes pound stablecoin payments 2026 priority

Crypto adoption is falling in the UK

Bybit’s announcement talks up an ongoing rise in UK crypto engagement at 8%, even as the FCA’s most recent consumer research suggests ownership has fallen to that figure from 12% previously, and many newer users have cooled on speculative tokens.

That gap, along with the decision to re‐enter the market without direct FCA supervision, is likely to raise questions over whether this is genuine “responsible innovation” or regulatory arbitrage dressed in UK branding.

Bybit has not yet answered Cointelegraph’s questions on how the Archax sign-off works in practice, which entity UK customers are contracting with, what happens in the event of a hack or insolvency, or which products were explicitly excluded at launch due to FCA expectations.

Related: UK regulator consults on crypto rules for exchanges, lending and DeFi

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Related Questions

QWhy did Bybit shut off UK customers in late 2023?

ABybit shut off UK customers in late 2023 when the Financial Conduct Authority's (FCA) tougher financial promotion rules came into effect.

QHow is Bybit relaunching its UK platform under FCA regulations?

ABybit is relaunching its UK platform through a promotions arrangement approved by Archax, an FCA-authorized firm, rather than via its own direct registration or authorization in the UK.

QWhat types of products is Bybit initially offering on its new UK platform?

ABybit is initially offering spot trading on 100 pairs and a peer-to-peer venue, with no derivatives or higher-risk leveraged products available at launch.

QWhat does the FCA's recent consumer research indicate about crypto ownership in the UK?

AThe FCA's most recent consumer research indicates that crypto ownership in the UK has fallen to 8% from a previous 12%, with many newer users cooling on speculative tokens.

QWhat compliance measures is Bybit emphasizing for its UK users?

ABybit is emphasizing Anti-Money Laundering (AML) and Know Your Customer (KYC) checks, and states that future products for UK users will be tailored to the market while staying within FCA promotion rules.

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