苹果大举押注人工智能,以应对中国销量下滑

币界网Published on 2024-08-02Last updated on 2024-08-02

币界网报道:

苹果股份有限公司最近宣布了在其产品中加入人工智能(AI)的计划更新。该公司预计,其对人工智能的押注将推动其从最近中国产品销售下滑中复苏。预计将在下个月发布iPhone的软件升级。

根据彭博社的一份报告,苹果第二季度在大中华区的收入下降了6.5%,至147亿美元。它错过了华尔街设定的153亿美元的预测。这是唯一一个同比和季度环比下降的地区。

苹果公司首席执行官蒂姆·库克表示,尽管最近中国的销售额有所下降,但他对经济复苏抱有长期信心。据报道,他在电话会议上表示,即将推出的Apple Intelligence功能将成为用户购买手机的新基础。

苹果收入下降

苹果股价在上一交易日下跌了1.68%。在过去5天里,它经历了0.25%的小幅下跌,收于218.36美元。2024年8月2日,AAPL在盘前交易时段上涨了0.57%。苹果在过去6个月里飙升了17%以上,成功地在竞争激烈的市场中保持了领先地位。

苹果人工智能功能的引入预计将增加其销售额和收入。然而,由于一些监管障碍,这些功能在中国和欧盟(EU)可能会延迟。库克提到,他们必须了解法律要求,然后才能承诺推出人工智能功能的时间表。

第二季度,iPhone在中国的销量同比下降5.7%,而华为则获得了市场份额。苹果的服务部门,如App Store的收入激增14%,达到242亿美元。

苹果将加入AI趋势

这家科技巨头的举动是在微软、Meta和Alphabet等竞争对手已经在生成人工智能上花费了数十亿美元的情况下做出的。此后,它致力于在OpenAI的ChatGPT发布后开始的竞争中迎头赶上。

Nvidia是世界上最大的GPU生产商之一,最近成为一段时间以来最有价值的上市公司。其激增纯粹是由于对其人工智能(AI)芯片的需求激增。

NVIDIA的股价在过去6个月里大幅上涨了65%,而今年迄今为止上涨了126%。其交易价格于格林尼治标准时间8月2日7:26收于109.21美元。

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