Trump Media & Technology Group (TMTG) has likely sold an additional 2,628 $BTC for approximately $165 million, analysts at Lookonchain reported on August 2, 2026.
According to their estimates, since beginning the sale of its bitcoin reserves seven months ago, the company has already offloaded 7,281 $BTC at an average selling price significantly lower than the average purchase price.
"It appears Trump Media sold another 2,628 $BTC ($165.07M). Trump Media acquired 11,542 $BTC ($1.37B) at an average price of $118,522, and seven months ago began selling the asset, having sold a total of 7,281 $BTC ($545M) at an average price of $74,855," noted Lookonchain analysts.
According to the researchers, the company's unrealized and realized losses on its bitcoin portfolio currently amount to about $555 million.
Portfolio Still Holds Over 9,500 $BTC
According to data from Bitcoin Treasuries, at the time of writing and following the probable sale, Trump Media still holds 9,542 $BTC, valued at approximately $603 million at current prices. This keeps the company the 14th largest public company by corporate reserves in the leading cryptocurrency.
Meanwhile, CoinGecko statistics indicate that:
- the reserve is 9,542 $BTC;
- the average purchase price is about $118,529 per $BTC;
- the current market value of the assets is about $603 million;
- the unrealized loss is estimated at approximately $528 million or 46.7%.
Sales Continue Following Massive Bitcoin Accumulation
The new data from Lookonchain continues the series of major crypto asset movements by the company. Earlier, it was reported that 2,650 $BTC were transferred to the Crypto.com exchange, after which analysts suggested the assets were sold at a loss.
Prior to that, in July 2025, Trump Media announced investments of about $2 billion in bitcoin and related securities as part of its corporate strategy to form a bitcoin reserve. The company stated at the time that crypto assets accounted for roughly two-thirds of its liquid reserves, with another $300 million directed towards acquiring options on bitcoin-related securities.
Against the backdrop of these sales, the cryptocurrency market is in a mixed state. Although bitcoin ended July with a 7.36% gain and Ethereum added 18.5%, analysts have previously noted a drop in bitcoin spot trading volumes to levels not seen since 2023, indicating market caution even despite a reduction in reserves of the leading cryptocurrency on centralized exchanges.
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