Strive overtakes Tesla with 12,800 Bitcoin, yet equity investors flee – Why?

ambcryptoPublished on 2026-01-14Last updated on 2026-01-14

Abstract

In a significant development, Strive, Inc. has completed its all-stock acquisition of Semler Scientific, creating a major Bitcoin powerhouse. The combined entity now holds approximately 12,800 BTC, surpassing Tesla and Trump Media to become the 11th largest corporate Bitcoin holder globally. CEO Matt Cole emphasized that the deal strengthens the company's Bitcoin strategy and aims to boost Bitcoin yield to over 15% by early 2026. Despite this aggressive accumulation, both Strive (ASST) and Semler (SMLR) stocks experienced sharp sell-offs, falling 11.82% and nearly 10% respectively. This highlights a disconnect between corporate Bitcoin strategy and near-term equity investor sentiment. Meanwhile, Bitcoin's price reclaimed the $95,000 level. Strive's strategy involves a 12-month plan to monetize Semler's legacy healthcare operations. The proceeds will be used to retire debt, including a $100 million convertible note and a $20 million Bitcoin-backed loan. The company plans to use preferred equity instead of debt for future Bitcoin acquisitions to avoid forced selling during market downturns, signaling a deliberate shift toward a Bitcoin-focused corporate identity.

In a recent development, Strive, Inc. has officially cleared the final hurdle, as Semler Scientific stockholders voted this week to approve an all-stock acquisition.

Once approved, the deal will create a major Bitcoin powerhouse.

By adding Semler’s 5,048.1 BTC and its own recent buys, Strive will hold about 12,800 BTC in total.

With this move, Strive now outpaces the BTC holdings of Tesla and Trump Media to claim the 11th spot on the global corporate leaderboard.

Strive’s bold bitcoin holdings

Remarking on the merger, Matt Cole, Chairman & CEO of Strive, said that the deal would strengthen the company’s Bitcoin strategy by extending its yield generation track record.

He believes that the acquisition will lift Strive’s Bitcoin yield to over 15% by the first quarter of 2026.

Cole said,

“I’m proud of the execution the Strive team has delivered for our shareholders, making history towards completing the first acquisition of a publicly traded Bitcoin treasury company.”

Cole added,

“We are showing the market how to execute with Bitcoin as your hurdle rate.”

This acquisition, coupled with a fresh purchase of 123 Bitcoin [BTC] at a cost-basis of $91,561 per coin, has pushed Strive’s total holdings to a staggering 12,797.9 BTC.

What’s the reason behind this move?

As per the press release, the management has laid out a 12-month roadmap. It specifies how to monetize Semler’s legacy healthcare operations, redirecting those proceeds toward a critical phase of deleveraging.

The primary targets include retiring Semler’s $100 million convertible note and a $20 million Bitcoin-backed loan from Coinbase.

By removing these obstacles, Strive plans to use only preferred equity to grow its Bitcoin exposure.

Unlike regular debt that must be repaid on a deadline, this model uses long-term preferred equity.

This helps grow Bitcoin holdings without the risk of forced selling during market drops.

In fact, Strive’s recent addition of 101.8 BTC to its balance sheet on the 4th of January further serves as an initial step to the massive Semler acquisition.

The market sell-off and more

Yet despite the announcement, Strive’s ASST plummeted to a low of $0.90, eventually settling around $0.97, a sharp 11.82% decline.

Similarly, Semler Scientific [SMLR] tumbled nearly 10% to trade at $20.34 as per Google Finance data.

However, while ASST and SMLR struggled, BTC finally shook off its recent bearish moves.

The token surged 3.55% over the last 24 hours, reclaiming the $95,000 level to trade at $95,036.57, according to CoinMarketCap data.


Final thoughts

  • The market’s sharp sell-off highlights a growing disconnect between Bitcoin accumulation and equity investor sentiment.
  • Strive’s plan to monetize legacy healthcare assets shows a deliberate move away from non-core businesses toward a Bitcoin-first identity.

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Related Questions

QHow many Bitcoins will Strive hold after the merger with Semler Scientific, and what global ranking does this give them?

AAfter the merger with Semler Scientific, Strive will hold approximately 12,800 BTC in total, which places them as the 11th largest corporate Bitcoin holder globally, surpassing Tesla and Trump Media.

QWhat is the primary reason behind the market sell-off of Strive's (ASST) and Semler's (SMLR) stocks despite the positive Bitcoin acquisition news?

AThe market sell-off, with ASST dropping 11.82% and SMLR falling nearly 10%, highlights a growing disconnect between corporate Bitcoin accumulation and equity investor sentiment, as investors may be concerned about the company's strategic shift or broader market conditions.

QWhat specific financial strategy is Strive employing to grow its Bitcoin holdings without the risk of forced selling?

AStrive plans to use long-term preferred equity instead of regular debt to grow its Bitcoin exposure. This model avoids the risk of forced selling during market downturns because, unlike debt, preferred equity does not have a fixed repayment deadline.

QWhat are the two main debt obligations that Strive aims to retire using proceeds from monetizing Semler's legacy healthcare operations?

AStrive's primary targets for deleveraging are to retire Semler's $100 million convertible note and a $20 million Bitcoin-backed loan from Coinbase.

QWhat yield does Strive's CEO, Matt Cole, believe the company's Bitcoin strategy will achieve by the first quarter of 2026?

AMatt Cole believes that the acquisition will lift Strive’s Bitcoin yield to over 15% by the first quarter of 2026.

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