Pump.fun Launches Direct Investment, Spending $3 Million to Buy 12 New Meme Tokens

Odaily星球日报Published on 2026-01-20Last updated on 2026-01-20

Abstract

Pump.fun, a leading meme token launch platform, has announced the creation of an investment division called Pump Fund. The fund will launch its first initiative, the "Build in Public (BiP)" hackathon, with an allocation of $3 million to invest in 12 new tokens launched on its platform. Each selected project will receive $250,000 at a valuation of $10 million. Beyond financial backing, Pump.fun will provide mentorship from its founders and other resources. This marks the platform's first direct financial investment into specific meme tokens, signaling strong support for the selected projects. The BiP hackathon requires participants to launch a token on Pump.fun, publicly build a product, retain at least 10% of the token supply, and actively engage with the community on social media and through live streams. Project selection will prioritize organic user growth and long-term sustainability over marketing hype. Applications opened on January 19th and will run for 30 days, with the first winners announced on February 18th. The program is designed to be ongoing. This initiative aims to identify and fund promising new meme tokens with real utility and community traction.

Original | Odaily Planet Daily (@OdailyChina)

Author | Azuma (@azuma_eth)

On the morning of January 20th, Pump.fun officially announced the launch of its investment division, Pump Fund. Pump Fund will initiate its first project, the Build in Public (BiP) Hackathon, this month, investing $3 million in 12 new tokens issued through the platform, with $250,000 allocated to each token, corresponding to a valuation of $10 million. In addition to financial support, Pump.fun will also provide professional guidance from its founders and other substantial resources.

As the project with the strongest revenue-generating capability in the entire Meme sector, this is the first time Pump.fun has openly used official channels to directly invest real money to express support for specific Meme tokens (the attitude may be more important than the funding scale). Therefore, the selected tokens are highly likely to become the seed players in the Meme sector in the coming period.

Pump.fun's Revenue-Generating Capability

Pump.fun's staggering revenue capability is no secret. Data compiled by analyst Adam (@Adam_Tehc) on Dune shows that Pump.fun's historical total revenue has reached $954.8 million. Although daily revenue has significantly declined as the Meme hype cooled, single-day revenue still amounts to hundreds of thousands of dollars.

Holding massive real funds, Pump.fun is exploring other ecological feedback paths beyond PUMP token buybacks. Pump Fund and its affiliated BiP Hackathon are Pump.fun's latest attempts.

BiP Hackathon Details

According to the description on the BiP Hackathon's dedicated page, the project aims to support founders who issue tokens on Pump.fun and publicly build products. Unlike the traditional hackathon model where participants rely on VCs or judges for evaluation to compete for prizes, the BiP Hackathon intends to introduce token performance as a variable, allowing the market to determine whether a project is worth advancing, while enabling users to become the earliest investors in the project.

When discussing this key difference, Pump.fun founder Alon stated on X: "Before Pump.fun, my co-founder and I tried many different ideas. Consumer finance, DeFi, SocialFi, NFTs—but all failed. One of the biggest problems we encountered was that we found it very difficult to get our products in front of users. Trying to reach the right user base was extremely tedious work..."

Specifically, the BiP Hackathon requires:

  • Participants must issue a token on Pump.fun and then publicly build a product;
  • Participants must also hold at least 10% of the token supply to align interests;
  • Finally, the event strongly encourages founders to speak publicly on social media like X or livestream on Pump.fun to maintain effective communication with the community.

Regarding the types of participating projects, Pump.fun has not imposed any restrictions; they are not even limited to cryptocurrency-related products. Projects from different market stages and various verticals can participate.

As for how the 12 winning projects will ultimately be selected, Pump.fun did not provide specific rules but pointed out two main principles: first, organic user growth and genuine appeal are preferred over connections and flashy promotions; second, in addition to the appeal of the product itself/social media, the long-term sustainability of the project will also be assessed.

Key Timelines to Note

According to the BiP Hackathon's schedule, the application process opened on January 19th. Participants need to launch their tokens at the time of application and begin public building (including livestreaming development progress, regularly sharing updates, and maintaining community interaction). The application window will be open for 30 days. On February 18th, Pump.fun will announce the first batch of winning projects and provide funding (at least one will be announced). Considering that some projects may need more time to gain market attention and demonstrate appeal, the program will continue to run long-term.

So the timeline is quite clear. If you want to spot potential opportunities among this batch of Meme tokens, you need to start paying attention to newly issued tokens on Pump.fun from now on, especially those with Pump Fund or BiP tags. Although the first batch of winning tokens won't be announced until 30 days later, tokens likely to be selected by Pump.fun will inevitably show competitiveness before then.

Overall, while this Pump.fun event may not drive a collective sentiment recovery in the Meme market, it can at least contribute some new tokens with clearer evaluation dimensions.

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Related Questions

QWhat is the purpose of the newly announced Pump Fund by Pump.fun?

APump Fund will invest $3 million in 12 new meme tokens launched on the platform, with $250,000 per token at a valuation of $10 million, and provide professional guidance and resources.

QHow much total revenue has Pump.fun generated historically according to the article?

APump.fun has generated a historical total revenue of $954.8 million.

QWhat are the key requirements for projects to participate in the Build in Public (BiP) hackathon?

AParticipants must launch a token on Pump.fun, publicly build a product, hold at least 10% of the token supply to align interests, and strongly encouraged to communicate publicly on social media or via live streams.

QWhen will the first batch of winning projects for the BiP hackathon be announced?

AThe first batch of winning projects will be announced on February 18th, at least one month after the application opened on January 19th.

QWhat principles will Pump.fun use to select the 12 winning projects in the BiP hackathon?

ASelection will prioritize organic user growth and genuine traction over connections and hype, and evaluate long-term sustainability alongside product and social media appeal.

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