马斯克的狗狗币(DOGE)角色引发品牌危机 特斯拉面临红色警报

金色财经Published on 2025-04-21Last updated on 2025-04-21

文章来源:公众号冯宝宝在烤红薯

马斯克的狗狗币角色引发品牌危机,特斯拉面临“红色警报”

特斯拉分析师丹·艾夫斯 (Dan Ives) 周日警告投资者,除非首席执行官埃隆·马斯克 (Elon Musk) 放弃备受争议的政府活动并将注意力转回公司,否则该公司将面临“红色警报”时刻。

在特斯拉周二发布第一季度财报之前,艾夫斯在给韦德布什证券客户的一份报告中写道:“马斯克需要离开政府,在狗狗币(DOGE)上迈出重要一步,然后重新担任特斯拉首席执行官。” 据彭博社报道,艾夫斯补充道:“特斯拉就是马斯克,马斯克就是特斯拉……如果有人认为马斯克造成的品牌损害是假的,那就花点时间去和美国、欧洲和亚洲的购车者谈谈吧。”

艾夫斯长期以来一直被视为特斯拉的多头,两周前他将特斯拉 12 个月的目标股价下调了 43%,理由是他所说的与马斯克和唐纳德·特朗普总统的贸易政策有关的品牌危机。

他警告称,中国去年为特斯拉提供了五分之一以上的收入,可能会对美国的关税采取报复措施。

艾夫斯警告称,特斯拉股价下跌 43% 与马斯克在白宫的角色有关

“不幸的是,特斯拉已经成为特朗普政府/狗狗币(DOGE)的政治象征,”艾夫斯说道。他写道,自就职典礼以来,特斯拉股价已暴跌43%,第一季度交付量令人失望,针对该公司的街头抗议活动也已蔓延。这位分析师估计,由于此次事件的影响,未来买家的“需求可能会永久性地减少15%至20%”。

预计周二的财报电话会议将重点关注2025年的销量、自动驾驶的进展、自动驾驶出租车网络的规划以及关税对利润的影响。但艾夫斯表示,“马斯克在白宫的角色才是最重要的。”

马斯克是世界首富,拥有“特殊政府雇员”的头衔,这是一个临时职位,每年的工作时间上限为130个工作日。知情人士告诉韦德布什公司,预计今年达到这个上限后,马斯克就会卸任。

尽管面临困境,艾夫斯仍维持对特斯拉“跑赢大盘”的评级,称其为“多年来全球最具颠覆性的科技公司之一”。不过,他认为接下来的几周将是决定性的。

他写道:“我们认为这是一个岔路口。如果马斯克离开白宫,特斯拉的品牌形象将遭受永久性损害,但特斯拉最重要的资产和战略思想家将回归,担任首席执行官。如果马斯克选择留在特朗普政府,这可能会改变特斯拉的未来;品牌形象受损将加剧。”

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3.9k Total ViewsPublished 2025.02.03Updated 2025.02.03

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