Web2 巨头推出 L2：索尼和它的娱乐帝国将会掀起哪些风浪

币界网Published on 2024-08-24Last updated on 2024-08-24

币界网报道：

布局元宇宙、采用 NFT、投资优质项目，自 2021 年起，Web2 巨头索尼（Sony）一直在不断地扩大对 Web3 探索的边界。

现在，索尼正式入场公链赛道，与日本公链 Astar 开发商 Startale 合作开发了新的以太坊 L2 — Soneium，基于 OP Stack，也算是给 OP Stack L2 生态再添一员猛将。

为了方便，下面直接叫索尼 L2

索尼 L2 的生态除了未来将兼容现有 dapps 外，还会开发与索尼业务相关的新服务，将区块链引入索尼的产品中。官方明确表示，将努力支持创作者扩大他们的创造力，并加强他们与粉丝社区的互动。

索尼现在最强大的业务有游戏、音乐、影视，属于娱乐产业。

所以不妨大胆猜测，索尼 L2 生态将会倾向于娱乐和消费，在未来主网上线后将会重点扶持和自主开发以下类别的项目：

类别 1：GameFi

在 2021 年的 GameFi 浪潮中，育碧 Ubisoft、EA、世嘉等 Web2 游戏大厂纷纷入局。索尼其实当时也表达过对 GameFi 的肯定

今年 3 月，索尼提出了 Super-Fungible Token（超级可替换代币）这个概念，其实也就只是玩家拥有的游戏内 NFT 的概念，游戏装备都是 NFT，即使游戏倒闭，但玩家依然拥有这些 NFT。(现在看来这些公告都是有计划性的)

手握《艾尔登法环》、《上古卷轴》、《地平线》等卖座游戏大作 ip，虽然索尼可能在早期并不会下血本去搞 Web3 3A 大作，毕竟别的大厂已经证实了 Web3 玩家不 Earn 不玩，Web2 玩家对 NFT 嗤之以鼻，但估计也会重点搞这些 ip 的小型游戏，比如卡牌类游戏。

希望索尼可以从 Web3 3A 游戏先行者的血海中总结教训：Web3 游戏想要渗透 Web2，迎合主流玩家，一定要实现“链抽象”、“概念抽象”，让玩家感知不到是在区块链上玩游戏。游戏内交易、货币兑换这些概念就更不用说了，不需要全部搞到前端，玩家想要安安心心游戏。

类别 2：NFT

除了游戏内 NFT 外，索尼将影视 ip 融入 NFT、发行音乐 NFT 应该会更频繁。创建自己的 ip NFT 市场，在自己更低成本发行的同时，也能吸引其他 ip 公司合作。之前包括现在，由于合规原因，所有 Web2 巨头探索 Web3 都是那么唯唯诺诺，似乎只停留在“暧昧”阶段。看看索尼能否走出一条新路子。

索尼探索 NFT 的例子：

2021 年，在荷兰弟版《蜘蛛侠：英雄无归》上映前夕，索尼与 AMC 剧院合作向蜘蛛侠粉丝分发 NFT。

2022 年，索尼与环球音乐集团合作，在 Snowcrash NFT 市场上发行了 Miles Davis 等传奇音乐人的数字收藏品。

类别 3：消费者应用

这是一个更早期的叙事，更早的创新，当大家在熊市中厌倦了价格信息交换时，各种主打实用主义的 SocialFi 、X2Earn，Web2 平台的 Web3 替代品应运而生。

还记得各种 “Web3 版 Youtube”吗？即便直接给观众发钱，但也未能避免逐渐消亡。没用户=没创作者=没好内容=没需求=没用，代币自然也没有在市场上存在下去的必要。

目前消费者应用生态做的最好的还是 Solana，但其实也不是很有热度。

来自官网原话： Soneium 主要目标之一是利用索尼集团的各种业务和 IP 创建新服务，将 Soneium 转变为每个人都可以日常使用的基础设施。

索尼的优势是，本身就是 Web2 巨头，本身有着无穷的流量/能量，向 Web2 用户推销自己的 Web3 产品，或者自己链的优质产品（肯定是经过严格的团队审查），应该是手拿把掐的事情。

而且随着加密货币越来越普及，向 Web2 用户展示类似 Unlonely 可以在对话框中预测代币价格（Unlonely）的聊天软件、Farcaster Frames 这种可以直接在帖子中交互代币的社交平台，Web2 与 Web3 的交汇点，感觉很有趣。

暂且能想到这三点，每一点其实都能为 Web3 带来海量新用户。

也是我只是个 Web2 玩家，第一次接触索尼的 Web3 游戏，质量过关，还挺好玩，在线玩家数足够多，那么炒一炒 NFT 装备也未尝不可。?

也许我只是个普通的电影迷，看下一部《蜘蛛侠》电影时，买到一张 NFT 门票，凭 NFT 还能在线上解锁彩蛋，进入门控社区，与主创和主演对话，未尝不可。?

也许我只是个普通人，无意中下载了索尼宣传的 Web3 社交平台，终于接触到了一直听身边人说的加密货币，购买很麻烦，不麻烦啊，别人的帖子里能直接买啊！

也许 Web2 用户真正讨厌的只是无休止的对 Crypto 炒作的嗡嗡声，以及套壳的低质量产品。索尼的 Soneium，只要不干废，只要不作妖，做好精品产品，扶持好生态，那它就会是下一个 Web3 Mass Adoption 时刻！

注：以上内容不作为投资建议，仅供参考。截止撰文，Sony 官推仍未提及 Soneium。希望，Soneium 提到开发索尼业务的新服务，不仅仅只是为了吸引测试网用户，拿个好数据的噱头！

最后，听说 Soneium 马上要上测试网了，Discord 社区刚开，可以先刷活动度拿 OG 角色，先肝为敬！

Crypto Confidence Surges As Italy’s Largest Bank Doubles Holdings In Q1

Italy's largest bank, Intesa Sanpaolo, significantly increased its crypto holdings in Q1, doubling their value from about $100 million to $235 million. This shift involved moving toward established assets like Bitcoin and Ethereum through ETFs while nearly exiting its position in Solana. The bank's strategy indicates a preference for blue-chip cryptocurrencies over higher-risk alternatives. This activity aligns with a broader European trend where major banks like Spain's BBVA and France's BPCE are expanding into crypto services for clients. Furthermore, a consortium of 12 European banks, including BNP Paribas and Deutsche Bank, plans to launch a MiCA-compliant, euro-backed stablecoin in late 2026.

bitcoinist1h ago

Crypto Confidence Surges As Italy’s Largest Bank Doubles Holdings In Q1

bitcoinist1h ago

Crypto Report Card: How Institutional Investors Allocated Capital In Q1 2026

In Q1 2026, institutional investors exhibited mixed strategies amid a volatile crypto market where Bitcoin fell to around $62,000 in early February. Notable moves included Abu Dhabi’s Mubadala Investment Company significantly increasing its stake in BlackRock's iShares Bitcoin Trust (IBIT), with holdings reaching about $566 million. Several traditional financial institutions, such as the Royal Bank of Canada and Barclays, also expanded crypto exposure while hedging risks with options. In contrast, Harvard University’s endowment fund continued reducing its IBIT position, cutting it by 43% and liquidating its Ether ETF holdings entirely. Other Ivy League endowments like Brown and Dartmouth held steady, though Dartmouth shifted its Ether exposure into a staking ETF and entered a new position in a Solana ETF. Overall, institutional activity suggests many viewed the market’s underperformance as a buying opportunity rather than a loss of long-term faith. The crypto market cap stood at approximately $2.57 trillion, down over 12% year-to-date in 2026.

bitcoinist2h ago

Crypto Report Card: How Institutional Investors Allocated Capital In Q1 2026

bitcoinist2h ago

Bitcoin Crowd Euphoria Hits Highest Level Of 2026 After CLARITY Act Progress

Bitcoin surged over 3.5% after the US Senate Banking Committee advanced the CLARITY Act, a crypto regulation bill aimed at providing clearer rules. This news drove Bitcoin crowd sentiment to its most euphoric (or "greediest") level of the year, which on-chain analytics firm Santiment notes is a long-term bullish signal due to increased investor certainty. However, Santiment cautions that such extreme optimism historically precedes short-term bearish pressure, as markets often move opposite to crowd frenzy. Separately, market analyst Ali Martinez reported Bitcoin miners sold approximately 800 BTC (around $64 million) over 96 hours, adding potential near-term selling pressure. While miner selling is not massive, spikes in their outflows have historically preceded price weakness or consolidation. Combining excessive euphoria with miner selling suggests Bitcoin may face corrective movement. At press time, Bitcoin traded at $79,136, down 2.9% in 24 hours.

bitcoinist6h ago

Bitcoin Crowd Euphoria Hits Highest Level Of 2026 After CLARITY Act Progress

bitcoinist6h ago

Will The Passage Of The CLARITY Act Be Good For XRP Price? Why $50 Could Be The Minimum

The passage of the CLARITY Act in 2026 is viewed as a potential major catalyst for XRP's price. An analysis based on the quantity theory of money (MV=PQ) models various price scenarios depending on XRP's adoption level for regulated settlement and liquidity flows. A minimal use case, handling a small portion of cross-border transactions, could establish a price floor around $50. More extensive integration, such as bridging repo cash legs and collateral, could push prices to approximately $280. With supply compression from derivatives locking tokens, a "Structural Base Case" suggests a price near $415. A "Full Integration" scenario, where XRP is used across all major settlement positions, projects a range from $700 to $1,400. The CLARITY Act has passed the House and cleared a Senate committee, with a potential Senate vote and White House target for enactment by July 4, 2025.

bitcoinist7h ago

Will The Passage Of The CLARITY Act Be Good For XRP Price? Why $50 Could Be The Minimum

bitcoinist7h ago

MY Group Completes Web4.0 First Stock Listing Layout, SEC Officially Discloses Form 8-K Announcement

MY Group has completed the listing layout for the "Web4.0 First Share," with the U.S. Securities and Exchange Commission (SEC) formally disclosing a Form 8-K report. According to the filing, the company's board has officially appointed Mr. Zhang Dingwen as Chief Executive Officer (CEO) and Executive Director, marking a significant upgrade in management and the entry into a new phase of its global capital market strategy. The disclosure of Form 8-K, used for reporting major corporate events, coincides with market information indicating the company is advancing several key capital market initiatives. These include a global brand system upgrade, corporate strategic restructuring, and a change of its stock ticker symbol. These moves are viewed by industry experts as signals of accelerated internationalization and enhanced global market presence. Concurrently, MY Group's proposed "Web4.0 Ecosystem" is garnering market attention. The company is integrating core capabilities across social traffic portals, global payment systems, public blockchain infrastructure, digital asset trading, and AI-powered financial systems. Analysts suggest that by closing this ecosystem loop, MY Group has the potential to become a next-generation platform merging Web2 user scale with Web3 asset frameworks and AI financial capabilities. With the management upgrade finalized, the global brand strategy launched, and the stock ticker change pending, MY Group is positioning itself as a focal point in the global technology capital market as a potential leading Web4.0 platform enterprise.

marsbit12h ago

MY Group Completes Web4.0 First Stock Listing Layout, SEC Officially Discloses Form 8-K Announcement

marsbit12h ago

Trading

Spot

Futures

Hot Articles

How to Buy NFT

Welcome to HTX.com! We've made purchasing AINFT (NFT) simple and convenient. Follow our step-by-step guide to embark on your crypto journey.Step 1: Create Your HTX AccountUse your email or phone number to sign up for a free account on HTX. Experience a hassle-free registration journey and unlock all features.Get My AccountStep 2: Go to Buy Crypto and Choose Your Payment MethodCredit/Debit Card: Use your Visa or Mastercard to buy AINFT (NFT) instantly.Balance: Use funds from your HTX account balance to trade seamlessly.Third Parties: We've added popular payment methods such as Google Pay and Apple Pay to enhance convenience.P2P: Trade directly with other users on HTX.Over-the-Counter (OTC): We offer tailor-made services and competitive exchange rates for traders.Step 3: Store Your AINFT (NFT)After purchasing your AINFT (NFT), store it in your HTX account. Alternatively, you can send it elsewhere via blockchain transfer or use it to trade other cryptocurrencies.Step 4: Trade AINFT (NFT)Easily trade AINFT (NFT) on HTX's spot market. Simply access your account, select your trading pair, execute your trades, and monitor in real-time. We offer a user-friendly experience for both beginners and seasoned traders.

6.6k Total ViewsPublished 2024.03.29Updated 2025.12.26

What is Altura NFT？

Altura: Providing One-Stop NFT Solutions for Game Developers

55.9k Total ViewsPublished 2024.06.12Updated 2024.06.12

What is AINFT

EternaFi Agents and $AINFT: A Comprehensive Analysis of AI-Powered NFT Infrastructure in the Web3 Ecosystem The intersection of artificial intelligence (AI) and blockchain technology is rapidly evolving, establishing innovative platforms that redefine ownership models and economic participation. EternaFi Agents, along with its native token $AINFT, exemplifies a groundbreaking approach to the tokenization of AI infrastructures through the means of non-fungible tokens (NFTs). Launched in July 2025 by the development team at Nova Club, EternaFi merges the advancements of AI with the decentralized financial mechanisms of blockchain, presenting a unique investment opportunity for participants within the web3 ecosystem. This article aims to provide an in-depth assessment of EternaFi Agents, covering its core components, functionality, and significance within the crypto landscape. Introduction and Project Overview EternaFi Agents stands as a salient example of how blockchain technology can democratize access to advanced AI capabilities. The project endeavors to reshape the paradigm of AI ownership by diversifying economic participation, making sophisticated AI systems accessible to a larger pool of stakeholders. At its core, the project tokenizes a proprietary large language model (LLM) developed by Nova Club, allowing NFT holders to gain fractional exposure to the model's economic performance. By utilizing NFTs representing stakes in the LLM, EternaFi Agents fosters a model wherein stakeholders not only participate in AI service consumption but also enjoy sharing in the economic rewards generated by the platform. This transformative approach enables the development of sustainable revenue models for AI services, all the while promoting broad community engagement and facilitating transparent governance. What is EternaFi Agents? EternaFi Agents represents an AI-NFT infrastructure project that aims to blend the capabilities of AI with blockchain technology in a coherent ecosystem. The essential feature of this project is the creation of NFTs that serve as financial instruments, representing fractions of ownership in Nova Club's proprietary AI infrastructure. Each NFT symbolizes direct exposure to the economic performance of the underlying AI system, providing a lucrative opportunity for investors. The project operates on the Base blockchain, known for its scalability and efficiency, thus ensuring manageable transaction costs while facilitating a seamless operational experience. One of the notable features includes a revenue-sharing mechanism, wherein NFT holders can receive portions of subscription income generated by the AI services provided on the platform. This innovative approach establishes a connection between the success of the AI services and the economic dividends distributed among the holders, thus ensuring an alignment of interests across the community. Who is the Creator of EternaFi Agents? The creative force behind EternaFi Agents is Nova Club, a development team based in Singapore proficient in the amalgamation of AI and blockchain technology. Their prior experience in AI development and cryptocurrency analysis gives credence to the project, contributing a breadth of expertise to the creation of EternaFi Agents. Nova Club’s mission centers on democratizing access to cutting-edge AI technologies while building sustainable economic models that benefit users alongside developers. Their commitment to transparency, community governance, and innovation is reflected in the design and implementation of the EternaFi platform, aiming to establish a unique ecosystem that fosters positive engagement and long-term value creation. Who are the Investors of EternaFi Agents? The specific details concerning investors or investment organizations backing EternaFi Agents are not publicly available. However, EternaFi has adopted an inclusive approach to funding its development through the sale of NFTs to the public, allowing a wide array of participants to invest in the ecosystem. The project’s architecture ensures that core infrastructure is funded responsibly while allowing community members to partake in the ownership and economic returns generated from the AI services. This model emphasizes community engagement by aligning the interests of investors and project developers, creating a collaborative environment where long-term participation is incentivized. How Does EternaFi Agents Work? EternaFi Agents operates through a multifaceted ecosystem where NFTs serve as a primary means of ownership representation within the project. Each NFT holder is entitled to a share of the monthly subscription income produced by the underlying AI-powered platform, thereby positioning NFT ownership as a lucrative investment vehicle. Revenue Generation Mechanism The primary source of revenue generation for the EternaFi platform stems from subscription fees related to the AI services provided. Users can access various tiered services, ranging from basic market analysis tools to comprehensive AI-assisted trading solutions. These services are monetized and form the basis for the revenue-sharing framework, which distributes profits to NFT holders through automated smart contracts. An innovative feature of the EternaFi ecosystem is the revenue-sharing mechanism that operates transparently, ensuring that rewards are allocated based on verifiable metrics from the AI platform's operations. This creates a direct link between the performance of AI services and the returns available to community investors, establishing a sustainable economic model. Staking and Vesting Mechanisms Participants within EternaFi can engage in staking their NFTs to unlock additional economic benefits. The vesting schedule is designed to promote long-term commitment among participants, rewarding those who exhibit ongoing support for the project. This ensures a robust alignment of interests and fosters a sense of community engagement essential for achieving the project's long-term goals. Transparent Governance EternaFi Agents embraces decentralized governance, allowing NFT holders to play an active role in decision-making regarding the platform's development and future directions. The governing structure includes community voting mechanisms, providing NFT holders with the opportunity to influence significant decisions and contributing to a collaborative approach to project growth. Timeline of EternaFi Agents The development trajectory of EternaFi Agents showcases a systematic approach toward building a sustainable AI infrastructure while meeting the needs of community participants. Below is a timeline of important milestones in the project’s history: July 2025: Launch of EternaFi Agents, including the public sale of NFTs and deployment of the $AINFT token on the Base blockchain. Q4 2025: Establishment of market infrastructure including liquidity pools and launch of staking dashboards for NFT holders. 2026: Initiation of community engagement programs, expanding AI capabilities, and integration with cross-chain technologies. Q4 2026: Implementation of the dividend distribution system, allowing NFT holders to reap economic benefits from their investments. These milestones signify the focus on establishing a functional and participative ecosystem while ensuring continuous evolution to meet market demands. Technological Infrastructure and Blockchain Integration EternaFi Agents is anchored in an advanced technological framework combining AI systems with blockchain capabilities. Operating on the Base blockchain, the project leverages the advantages of scalability and low transaction costs. The underlying smart contract architecture governs the NFT ownership, revenue sharing, and community management features, ensuring efficiency and transparency. AI System Development The proprietary large language model underpinning EternaFi Agents has been independently developed and designed to cater to revenue-generating applications without reliance on proprietary external frameworks. This endeavor reflects a commitment to creating a versatile and adaptable AI infrastructure capable of delivering meaningful services to users, thus generating economic value for investors. Security Measures The robustness of EternaFi’s security infrastructure is paramount. Regular audits and stringent security measures ensure the integrity of the AI systems and blockchain mechanisms, safeguarding against potential vulnerabilities while fostering confidence among participants. Conclusion EternaFi Agents signifies a landmark innovation within the realm of artificial intelligence and blockchain technology, opening avenues for community ownership and economic participation in advanced AI capabilities. The project’s comprehensive strategy to tokenize AI infrastructure via NFTs establishes a precedent for future decentralized ecosystems. By harmonizing technical sophistication with user-centric economic models, EternaFi not only fosters engagement but also generates a sustainable revenue-sharing framework for community participants. The significance of EternaFi extends well beyond its operational success as it exemplifies how blockchain can democratize cutting-edge AI technologies, paving the way for future ventures in this intersectional space. The evolution of EternaFi Agents may herald a new era of AI development characterized by participant-driven governance, sustainable economic models, and transparent verification, ultimately contributing to the broader democratization of AI and technology accessibility across industries.

3.8k Total ViewsPublished 2025.08.14Updated 2025.08.14

Discussions

Welcome to the HTX Community. Here, you can stay informed about the latest platform developments and gain access to professional market insights. Users' opinions on the price of NFT (NFT) are presented below.