浅析如何对一款 NFT 项目进行价值评估?

币界网Published on 2023-02-20Last updated on 2024-08-13

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原文作者 |Othmane Senhaji Rhazi,Web 3 企业家.

编译整理 | 黑米@白泽研究院

我之所以成为一位大力倡导 Web3 和 NFT 领域的企业家,因为我相信我们正在见证社会、经济和创新的突破。NFT 是一种创新,它通过区块链上的独特资产将具有内在价值或欣赏价值的事物大规模地标记化,并具有在共享上的潜力。

这个框架是给谁的?

- 热衷于 NFT 项目的爱好者,
- Web3/NFTs 倡导者,
- 任何有兴趣了解更多关于 web3/NFT 的人。

我在 1 个月的时间内通过活跃于 60 多个 NFT 项目社群和投资了 10 万多美元后,总结了一个分数指标,以便更好地对 NFT 项目进行评估。

分数= 20% (A) + 10% (T)+ 30% (C)+ 30% (U)+ 10% (S)

其中部分如下:

  • A = 艺术

  • T = 团队

  • C = 社区

  • U=效用

  • S = 文化意义

每个部分(艺术、团队、社区等)可以有从 0 到 5 的分数。

  • 0 是极差的鉴赏力。

  • 5是强烈的积极升值。

我们可以对每个部分内进行细分的评分。这些分数的总和就是该部分的分数。

每个部分的分数都有一个根据其相关性和重要性应用于其分数的权重。

总分数由每个部分的分数乘以其权重确定。

1、艺术(分数从0到5)

质量:您对艺术的感受如何?(得分在 0 到 4 分之间)

  • 是否付出高昂的努力:需要强大的专业知识,例如 2D、3D 或动画 (0 到 1 分)

  • 美观:吸引人吗?你喜欢吗?和谐吗?(0 到 0.5 分)

  • 稀有度:这个系列是建立在什么样的特征之上?有多少不同的特征?(0 到 0.5 分)

  • 可区分性:这些特征的区分程度如何?(0 到 0.5 分)

  • 品牌能力:角色是否具有潜在的合作影响力,即时尚、零售、音乐、社区?(0 到 2 分)

版权:它们属于谁?(得分 0 或 1 分)

  • 创作者,(0分)

  • 持有者,(1分)

  • CC0(在公共领域,即没有人拥有它)。(0.5 分)

2、创始人和团队(分数从0到5)

公众形象:(得分从0到0.5分)

  • 创始人/核心团队是公开的还是匿名的?(0.5 分)

格局:(分数从 0 到 1 分)

  • 核心团队的业绩记录、相关性和愿景是什么?(0.5 分)

  • 是否有任何即将到来的合作伙伴关系或合作可以为该系列增加影响力?(0.5 分)

粉丝规模:(分数从 0 到 0.5 分)

  • 他们是否有大量粉丝追随(0.5 分)

活动:(得分从0到3分)

  • 他们多久与社区互动一次?(0.5 分)

  • 他们的参与是否相关?(0.5 分)

  • 是否经过仔细审核(模组团队、时区停留、渠道细分等)?(1 分)

  • 他们是否正在通过他们的路线图/问题/投票的更新开始他们的社区?(1 分)

3、社区的构成(分数从0到5)

真人或机器人(0 到 1 分):

  • 检查社交参与度:Discord 的点赞、观点、转发、活动和反应。(0 到 1 分)

大多数 NFT 项目的 Discord 社群有 10 万名以上的成员,但几乎没有参与度,有 => 95% 的机器人和虚假账户来炒作该项目。

真实用户的想法(0 到 2 分):

  • 大量持有者:列出的物品与收藏物品(例如:1000/10000)。(1分)

  • 不执着于FP(底价)。(0 到 0.5 分)

  • 参与项目的未来及其路线图。(0 到 0.5 分)

加分项(0 到 0.5 分):

  • 富有、有名的人(0到0.5分)

社交媒体的粉丝活跃度(0 到 1.5 分):

  • Discord 成员(0.25 分),

  • 持有人百分比(0.25 分),

  • 社交追随者(Twitter、Instagram),(0.25 分),

  • 不和谐:公告与成员参与(0.5 分)

  • 社交媒体:转发、点赞和评论(0.25 分)。

4、实用程序和路线图(分数从0到5)

实用性是社区的燃料,也是构建项目潜在优势的基础。

路线图(0 到 2 分):

  • 综合(展示、艺术、play2earn (P2E)、未来空投、福利、时间线)

  • 元宇宙足迹:在 Decentraland 或 Sandbox 的元宇宙中是否有总部可供社区成员分享和见面吗?有没有为持有者搭建平台?

  • 社区驱动(基于 DAO,持有者、利益的白名单)

  • DeFi:是否有为该项目构建的代币以允许不同的奖励机制和多角度的发展潜力?

特权(0 到 1 分):

  • 派对和活动(聚会、会议、焦点小组、假日活动等)

  • 合作伙伴关系(品牌、艺术家、收藏和特权访问)

  • 独家商品(对特定商品的特权访问)

  • 交友(访问企业家、运动员、教练等社区内的高端资料)

Defi 机制(0 到 0.5 分):

  • 空投(NFT 的衍生品,例如:Cyborg 为持有者空投免费的 Cydog)

  • 质押(您可以在游戏中对 NFT 质押吗?例如:Mobox 或 Zookeeper)

  • 借贷

  • 交易所(不同交易所的浏览量和交易量:Opensea、Rarible、NiftyGateaway 等)

奖励(0 到 0.5 分):

  • 商品(空投给 NFT 持有者)

  • 社区奖励(访问即将发布的新 NFT 以及免费铸造等)

福利(0 到 0.5 分):

  • 游戏内的能量提升(P2E 游戏中 NFT 持有者的特定功能)

  • 游戏优势(速度、力量)

价格(0 至 0.5 点):

  • 入门费用是否合适?(铸造价格+Gas 费)

  • 底价先例如何?(稳定还是崩溃?)

  • 您的目标和预期持有时间是多少?

5、文化 (分数从0到5)

  • 年龄段:该项目是仅限于特定年龄段的文化?还是可以让用户回忆起过去(卡通、游戏、习惯、兴趣等)?(0 到 3 分)

  • 名人和影响者(演员、艺术家、运动员、视频博主等)容易接受吗?(0 到 0.25 分)

  • 社交趋势:搜索量、文章和视频量?(0 到 0.25 分)

  • 模因?(0 到 0.25 分)

  • 粉丝趋势?(0 到 0.25 分)

  • 其创新性性是否能够启发其他 NFT:艺术、实用工具、机制、路线图?(0 到 1 分)

在给这些不同的部分评估分数之后,我会为每个部分设置权重(可以根据您的喜好调整):

  • 艺术占 20%

  • 创始人和团队占 10%

  • 社区的构成占 30%

  • 实用性占 30%

  • 文化占 10%

假设每个部分得分如下:

A(艺术)= 4

T(团队)= 3

C(社区)= 5

U(实用性)= 4

S(文化)= 3

这将导致:

总分数= 20 % x 4 + 10% x 3+ 30 % x 5+ 30% x 4 + 10% x 4 = 0.8 + 0.3 + 1.5 + 1.2 + 0.4 =4.2

我一般会在总分数在 4~5 的情况下进行选择。

最后但也很重要的一点是,我们还可以根据评估分数和收藏底价增长/下降来跟踪项目的绩效,以此来对分数的模型进行不同的调整。

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