裁员、业务重组、调整战略,Yuga Labs 何去何从?

Odaily星球日报Published on 2023-10-07Last updated on 2023-10-07

Abstract

上周, Yuga Labs 的领导团队在纽约商议后,做出了对该项目影响重大的决定。Yuga Labs 在官方推特表示,其团队将进行重组以便更好地专注于核心优先事项,但「这些变化对于组织的发展是必要的。」

上周, Yuga Labs 的领导团队在纽约商议后,做出了对该项目影响重大的决定。Yuga Labs 在官方推特表示,其团队将进行重组以便更好地专注于核心优先事项,但「这些变化对于组织的发展是必要的。」

裁员与团队重整

加密行业是一个和市场行情联系高度紧密的市场。裁员几乎是每一家加密企业的熊市标配。而 Yuga Labs 也和其他熊市中挣扎的一样,开始了如期而至的裁员。

团队表示,他们给大家带来了「一些艰难的消息」,整个公司将要取消掉许多角色,这次重组将「影响到很多同事」。

对于被优化掉的同事,Yuga Labs 表示他们将致力于为其提供所需的所有支持。包括慷慨的遣散费、COBRA 保险和协助寻找新的工作机会。今天将会与受影响的在美国的员工举行会议,将会和受影响员工、他们的部门负责人及人事团队进行商谈。

而不那么「Web3」的一个现象是,链下的从业者终究是法律意义上的各国公民,而裁员自然也有国籍之分。Yuga Labs 指出,「今天的重组影响了美国团队成员,我们正在积极审查对国际团队的影响。」官方并未详细说明美国团队和国际团队在重组事项中有何区别,我们只能静待后续情况跟进。但官方还做出了预告,将在即将举行的全员会议上披露更多细节。

Meebits 、 10 KTF 还有救吗?

而在这次裁员中,受影响最大的品牌或将是 10 KTF 和收购而来的 Meebits。

官方信息显示,NFT 项目 Meebits 和 10 KTF 的团队将被重组。这也意味着,这两个 NFT 项目很难再拥有专属于自己的团队了,这两个系列的收藏品或将受到重大打击。

而在重组后,Meebits 和 10 KTF 的团队将成为 Otherside 的一部分。

尽管 Yuga Labs 做出表示,「这并不意味着品牌的创意叙事机会已经消失,在 Otherside 中仍有很多事情需要完成。」但这两个系列的品牌价值仍将受到影响。

对于这两个 NFT 系列的出路,Yuga Labs 表示,「Meebits 是为元宇宙打造的系列,而 10 KTF 商店最终将拥有一个永久的家。」

未来如何发展?

Yuga Labs 直白的解释,其团队将进行重组以便更好地专注于「核心优先事项」。那么何为优先事项呢?

在披露信息中,团队给出了三个方向:

1.致力于社区扩大、成长,及品牌互动;

2.全力以赴的实施 Otherside 战略,包括游戏、娱乐体验、互动社交联系等独特举措;

3.内部开发工作集中在少数核心事物上,继续建立互补的长期合作伙伴关系。

而对于其两大社区也给出了未来的规划。

BAYC 社区:团队将支持「Made by Apes 」和其他旨在增强成员能力的项目的扩展。团队成自己了解「早期 BAYC 氛围」的重要性,并致力于保持这种能量,同时将继续培养社区的文化和创造力。

在具体落地上,未来几周后将举办 ApeFest Hong Kong。此外还将在 2024 年为用户带来重要的、多功能、且持续的游戏体验。

CryptoPunks 社区:团队将投入资源,通过教育(包括即将出版的书)巩固和庆祝该系列的加密艺术遗产。改进和简化 Punks 应用程序,并继续创造引人入胜的体验。

Otherside 将是发展重点

Meebits 和 10 KTF 的团队被并入 Otherside,而 Otherside 也是未来的重点发展方向。官方表示,Otherside 团队将通过第三方合作伙伴关系在 2024 年建立新的游戏体验。

2024 年预计将展示 Otherside 平台。而在此前,Otherside 的开发一直对外披露较少。官方表示,为了解决这个问题,将在未来几周内开始提供定期的开发更新。

此外,还将开拓更多的合作伙伴关系。最近 Yuga Labs 刚刚宣布了稳定的合作伙伴关系,包括 Hadean 、Bad Rhino、OMA 3、Accelbyte、 Faraway 等。 而未来还将继续建立品牌合作伙伴关系,包括与 Gucci、A Bathing Ape 等合作伙伴,在服务的社区内扩大新的参与机会。

过去的路走窄了?

一个有趣的细节是,官方表示,「合作伙伴关系对于我们的快速有效增长至关重要,这使我们能够专注于我们最擅长的事情。」Yuga Labs 何出此言?

根据官方自己的解释,在过去的发展道路上,Yuga Labs 的工作过于分散,以至于难以集中在重要的「核心事物」上。

在六个月,Yuga 试图制定一个清晰的愿景,将团队集中在「创意故事讲述」和「社区建设」上,并表示「这是 Yuga 的核心」。

但 Yuga Labs 庞大且复杂的业务、繁多的项目,让团队分散得太薄,已经需要「超出我们核心竞争力的执行专业知识」。这也为 Yuga Labs 今日的重组埋下了引子。例如,官方在披露中大方的承认了游戏项目的不足——「特别是在游戏的执行方面,我们也不应该这样做。」

在经过仔细思考后,Yuga Labs 核心人员认为,团队自己承担了太多工作,以至于难以集中关注度。Yuga Labs 应该从更多第三方的力量中获益。在未来,团队的工作将更加集中于少数「关键举措」上、集中在「只有 Yuga 才能做的事情」上。

NFTGO 数据显示,BAYC 目前地板价为 26.25 ETH,在最近的一年里持续走低,与 ATH 价格(128 ETH)相比较已跌去 80% ,屡次发行新的游戏玩法却遭到社区诸多诟病,APE 的治理机制更是数次被大户公开吐槽,Yuga 收购的其它 IP 运营得也并无亮点,这次的战略调整能否让 Yuga Labs 庞大的 NFT 帝国走上正轨?NFT 市场失望多次,但仍充满期待。

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