推特改用“狗头”Logo追赶数字货币潮流,到底是明智之举还是不顾风险?

区块链骑士Published on 2023-04-04Last updated on 2023-04-04

Abstract

在推特的标志改变后,狗狗币的价格飙升了30%以上。

推特表示,将从4月1日开始取消那些在Musk接管该平台之前验证过帐户用户的传统“蓝勾”标记。

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该平台验证程序的改革承诺一直进展缓慢。人们的注意力都集中在了取代蓝色推特鸟的总督形象上。

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上周末,推特用户期待着一场清算,因为代表名人、政治家和其他知名人物和组织的账户的验证标记将被集体删除。

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但清算并没有到来。

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尽管推特从包括《纽约时报》在内的一些账户上删除了这个标记,但大多数认证用户保留了这个符号。

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长期以来,这些符号被视为赋予了一种特殊地位,表明这些账户背后的人的身份已经得到了这家社交媒体服务公司的确认。

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来自用户试图利用这一变化冒充名人或其他公众人物的恶作剧被压制了,只有少数恶作剧在平台上传播。

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相反,Twitter最显著的变化发生在周一,在一些账户上,该平台的蓝鸟图标被一只Doge取代。

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Doge是一只流行的柴犬(Shiba Inu)的在线图标,已成为Crypto DOGE的代名词。

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在推特的标志改变后,这种数字货币的价格飙升了30%以上。

大西洋理事会数字取证研究实验室主管Graham Brookie说,对验证标记的不作为表明“Twitter存在真正的可信度危机”。

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该实验室研究在线虚假信息。“当他们说他们现在要做一件事时,他们还没有证明他们一直在做这些事情。”

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转向蓝V项目是Elon Musk举措的一部分,他在10月份以440亿美元收购了Twitter。

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去年,他表示,Twitter将开始从用户的个人资料中删除验证复选符号,除非用户每月为Twitter Blue支付8美元的费用。

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Twitter Blue是一项订阅服务,用户的个人资料上包括蓝色和白色的复选符号徽章。

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Musk没有回复记者的置评请求。

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推特此前曾免费向名人、政治家和其他知名组织或人士发放徽章,以区分他们的账户和那些试图模仿他们的人,并显示他们的身份已得到确认。

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Twitter前全球营销和合作负责人Lara Cohen表示,这对Twitter有帮助,因为公众人物在该服务上吸引了“不成比例的参与度”,名人和政界人士可以自由发帖,而不用担心被模仿。

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但在自称是言论自由捍卫者的Musk去年宣布改变Twitter的验证程序后,一波模仿行为爆发了。

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去年11月,一名用户在Twitter Blue上花钱买了一个勾号,他假装成制药公司Eli Lilly,在推特上说,该公司将向客户免费提供胰岛素,这一消息导致礼来公司股价暴跌。

其他品牌也面临类似的骗局,迫使推特暂停了“推特蓝”的注册。

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上个月,推特宣布将从4月1日开始为那些没有为这些符号付费的用户删除复选符号。

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时报看到的内部文件显示,除了个人用户每月支付8美元外,Twitter还计划向组织机构每月收取1000美元,用于带有金色检查标记的验证,但有一些例外。

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上周五,一些认证用户开始先发制人地哀悼他们失去特殊身份的时刻,他们在推特上发了自己最后的时刻,并贴出了自己的个人资料和徽章的照片。

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还有一些人修改了自己的简介,装扮成作家J.K.罗琳、美国宇航局和其他著名人物和组织。

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一些人表示,他们不会为长期免费获得的东西付费。

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NBA球星LeBron James上周在推特上说,他的蓝V认证很快就会消失,“如果你了解我,我不会付钱的。”

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《纽约时报》、《华盛顿邮报》和《政治家》等新闻机构也表示,他们不会为复选符号付费。

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一些媒体表示,由于任何人都可以购买,这个符号不再显示出可信度和真实性。

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其他人则认为,这一改变将使任何想要徽章的人都能获得徽章,从而创造公平的竞争环境。

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Epic Games首席执行官Tim Sweeney周日在推特上说,“Twitter只验证精英和Twitter员工的朋友是错误的。”

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“8美元的民主化验证是件好事。对每个人一视同仁是有原则的。”

然而,周末期间,几乎所有经过认证的用户都保留了他们的徽章,这导致人们质疑Musk是否会坚持到底,或者他是在开愚人节玩笑。

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周六晚上,为了回应一名Twitter用户指出《纽约时报》曾表示不会为核实付费,Musk发推文称,他将从其账户中删除这家新闻机构的复选标记。

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不到一个小时,《纽约时报》的金色验证徽章就消失了。

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Musk周日在推特上说,《纽约时报》一边运营自己的订阅业务,一边拒绝支付验证费用,这是“虚伪的”。

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《纽约时报》发言人拒绝就Musk的推文置评。

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周一,一些用户开始看到狗狗取代了推特传统的鸟标志。

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这种老糊涂的形象与Musk自己与狗狗币的交易相吻合,他此前曾在推特上表示支持DOGE。

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周五,代表Musk的律师要求法官驳回一项数十亿美元的诈骗诉讼,指控这位亿万富翁和他的电动汽车公司特斯拉利用他的推文操纵Crypto的价格。

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