# Web3 Marketing İlgili Makaleler

HTX Haber Merkezi, kripto endüstrisindeki piyasa trendleri, proje güncellemeleri, teknoloji gelişmeleri ve düzenleyici politikaları kapsayan "Web3 Marketing" hakkında en son makaleleri ve derinlemesine analizleri sunmaktadır.

Web3 Teams, Stop Wasting Your Marketing Budget on Platform X

Web3 marketing teams are wasting budgets on ineffective X platform campaigns, as traditional promotion strategies have become obsolete. The classic model—announcement, followed by coordinated KOL posts, and then community discussion—no longer works due to X's new partnership disclosure rules, which make paid promotions obvious to users. This triggers ad avoidance instead of organic engagement. X rewards drama, memes, and debates, not formal announcements. Using Starknet's recent strkBTC campaign as a case study, the author notes that their promotional efforts resulted in low organic mentions and engagement. The solution is to flip the strategy: start by creating narrative tension through debates and comparisons (e.g., "Ethereum L2 vs. Bitcoin L2"), encourage community-generated content, and only then release the official announcement. The goal is to dominate conversations, not just broadcast messages. For developer outreach, building ecosystem prestige and showcasing success stories is more effective than announcement-led campaigns. The key takeaway: marketing must prioritize sparking discussion rather than controlling the message.

marsbit03/12 13:54

Web3 Teams, Stop Wasting Your Marketing Budget on Platform X

marsbit03/12 13:54

Web3 Teams, Stop Wasting Your Marketing Budget on Platform X

Web3 marketing teams are wasting budgets on ineffective X platform campaigns, as traditional promotion strategies have become obsolete. The classic model—announcement, followed by coordinated KOL posts—fails due to new paid partnership disclosures that make ads obvious, reducing engagement. X’s algorithm prioritizes drama, memes, and debates over formal announcements. Using Starknet’s recent strkBTC campaign as a case study, the author notes its low organic reach: only 100+ independent posts about Starknet exceeded 10 likes in February. Instead of sparking discussion, paid KOL promotions are easily identified and ignored. The solution is to flip the strategy: start by building narrative momentum through controversial topics (e.g., “Ethereum L2 vs. Bitcoin L2”), encourage creator debates and community content, and only then issue the announcement. For developer outreach, focus on building ecosystem prestige rather than direct promotion. The key is to create talk-worthy moments, not just distribute news.

Odaily星球日报03/12 13:54

Web3 Teams, Stop Wasting Your Marketing Budget on Platform X

Odaily星球日报03/12 13:54

Hidden Ads No More: Under X's New Disclosure Rules, KOLs' Easy Money Model Faces Account Suspension Risks

X, formerly known as Twitter, is set to enforce stricter advertising disclosure rules, as announced by product lead Nikita Bier. The new policy will require users to clearly label paid promotions with tags like #ad or #sponsored. This follows a public intervention by Bier, who warned an influential account promoting Kalshi without proper disclosure of its financial ties. The article highlights several high-engagement “stealth ads”—posts disguised as organic content that are actually paid promotions—from accounts like @jota_snchez and @FluentInFinance, which garnered millions of views without disclosure. These posts often promoted prediction markets like Polymarket and Kalshi by leveraging FOMO and misleading narratives. The new rules aim to increase transparency, impacting Web3 projects and influencers who rely on undisclosed soft promotions for user acquisition. KOLs may face higher risks, including post removal and account suspension, while projects could see rising marketing costs. Alternatively, advertisers may shift budgets to X’s official promoted post system, potentially increasing the platform’s ad revenue. The move is expected to reduce deceptive marketing practices and improve user awareness in the long term.

比推02/24 13:58

Hidden Ads No More: Under X's New Disclosure Rules, KOLs' Easy Money Model Faces Account Suspension Risks

比推02/24 13:58

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