# Сопутствующие статьи по теме Web3

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Web3", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

From 100,000 Losses to Tens of Red Envelopes: Why Are Crypto Enthusiasts Turning to 'Yuanbao Wool'?

Amidst a significant downturn in global financial markets and cryptocurrency prices in early February, many crypto traders, facing substantial losses, have turned to a seemingly more reliable source of small gains: the "Yuanbao Cash Redemption" event. This campaign by Yuanbao, backed by Tencent, offers cash红包 (red envelopes) typically ranging from a few to tens of RMB for simple tasks like referrals and product interactions, providing a psychological escape from market volatility. In contrast, the traditional crypto airdrop landscape has become increasingly fraught with risk and disappointment. The article highlights cases like Infinex, where users invested significant time and money (e.g., over $11,900 and 406 days of engagement) only to face heavy losses during token generation events, with some unable to even recoup costs. This has led to frustration, silent resignation, or even public维权 (rights protection) efforts. The core issue is framed as a shift in the purpose of airdrops: from rewarding early users to merely serving as a growth hack for project teams seeking exits or funding, often with unreliable token promises. Web2 companies like Tencent can offer cash rewards with certainty due to strong cash flow and legal frameworks, whereas Web3 airdrops often come with high costs (time, effort, capital), risks like sybil attacks, unlock periods, and rule changes, resulting in lower effective returns. Both Web2 and Web3 use airdrops for user acquisition, but long-term retention depends on product-market fit and user experience. While Yuanbao leverages Tencent's experience in converting user growth into retention (e.g., WeChat Red Packets), Web3 projects struggle post-airdrop, with many failing to sustain engagement. The conclusion emphasizes that beyond token incentives, Web3 must focus on product functionality and user value to achieve genuine retention.

比推02/04 13:27

From 100,000 Losses to Tens of Red Envelopes: Why Are Crypto Enthusiasts Turning to 'Yuanbao Wool'?

比推02/04 13:27

The Biggest Airdrop for Crypto Enthusiasts Comes from Yuanbao

The article "The Biggest Airdrop for Crypto Enthusiasts is Given by Yuanbao" discusses the recent trend of cryptocurrency traders turning to a Web2 cash reward campaign by Tencent's AI product Yuanbao, following significant market losses in both traditional finance and crypto markets. In early February, global markets experienced sharp declines, with Bitcoin dropping below $75,000 and Ethereum and Solana also seeing substantial losses. This led to widespread liquidations, leaving many crypto investors seeking alternative ways to cope with losses. Yuanbao's cash红包 (red envelope) campaign, offering small but guaranteed cash rewards for simple user interactions, became a popular distraction. The author contrasts this with typical crypto airdrops, which often involve high costs (time, research, opportunity costs, and potential financial losses) and uncertain returns. Examples include Infinex, a decentralized perpetual trading platform, where some users faced significant losses despite long-term participation, and other projects where promised rewards were not delivered. The piece highlights a structural shift in crypto airdrops: from sharing future value with early users to becoming a growth tool for project exits or funding, often resulting in reduced rewards and user frustration. Unlike Web2 campaigns like Yuanbao's, which are backed by reliable cash flow and legal frameworks, crypto airdrops lack certainty and often fail to retain users post-distribution. The conclusion emphasizes that while airdrops can drive user acquisition, long-term retention depends on product-market fit, user experience, and ecosystem integration. The article suggests that Web3 projects should focus on improving post-airdrop strategies to enhance user retention, rather than relying solely on token incentives.

Odaily星球日报02/04 03:56

The Biggest Airdrop for Crypto Enthusiasts Comes from Yuanbao

Odaily星球日报02/04 03:56

活动图片