# Сопутствующие статьи по теме Stickiness

Coinbase's Walled Garden

Coinbase is strategically shifting from being a simple crypto on-ramp to building a comprehensive financial super-app, betting that aggregation will beat specialization. This "walled Garden" strategy aims to keep users within its ecosystem by offering a wide range of services—including cryptocurrency, stock trading, prediction markets, and perpetual futures—all accessible through a single platform. The goal is to maximize user engagement and retention through convenience, reducing the friction of managing multiple accounts. While this approach may dilute its crypto-purist appeal, Coinbase is prioritizing mass-market adoption over niche loyalty. By controlling the underlying infrastructure, like its Base blockchain, it seeks to create a seamless, integrated experience that makes leaving the platform increasingly difficult, even if individual features aren’t best-in-class.

链捕手12/23 13:09