# Сопутствующие статьи по теме Community

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Community", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

The 7 Golden Rules of Crypto Marketing

The 7 Golden Rules of Crypto Marketing outlines a strategic shift towards conversion efficiency in 2026. The core principle is building a system that consistently transforms user trust, built through content and creators, into tangible on-chain actions like user growth, liquidity, and trading volume. The seven key rules are: 1. **Content as Infrastructure:** Prioritize deep, educational content (analyses, market commentary) that builds lasting familiarity and trust over multiple market cycles, as seen with Moonpay and Phantom. 2. **Personal Trust over Brand Accounts:** Leverage credible individuals (founders, analysts) as the primary trust vehicles, with official accounts playing a supporting role, exemplified by Kalshi and Polymarket. 3. **Targeting via On-Chain Behavior:** Use observable on-chain data to segment audiences and tailor messaging for higher conversion, a strategy effectively used by Jupiter. 4. **High-Engagement Narrative:** Focus on a single, product-aligned core narrative (e.g., Polymarket's "real-world markets") to solidify market positioning. 5. **Output-Oriented Communities:** Build communities where value is measured by members' tangible contributions (content, governance, events), enabling scalable growth as in the Solana ecosystem. 6. **Aligned Creator Incentives:** Partner with creators using performance-based models (revenue/share) to ensure quality content and long-term advocacy, even in bear markets. 7. **Financialized Marketing:** Measure all marketing efforts (content, channels) by their quantifiable on-chain outcomes, integrating marketing data with product and growth dashboards for accountability, as demonstrated by Polymarket and Kalshi. Ultimately, successful crypto marketing treats trust as a scalable system where content is the foundation, individuals are the conduit, and data bridges trust to action.

marsbit01/07 09:13

The 7 Golden Rules of Crypto Marketing

marsbit01/07 09:13

Binance CEO Year-End Letter: Crossing the Mountains, Hand in Hand with the Sea of People

Binance Co-CEOs Yi He and Richard Teng reflect on 2025 as a pivotal year, marked by reaching 300 million users—meaning one in every 27 people globally now uses Binance. Despite challenges like AI market volatility, trade wars, and regulatory uncertainty, the industry demonstrated strong resilience. Key regulatory milestones, such as the GENIUS Act, provided clarity and protection, ending the "wild west" era of crypto. The year saw a fusion of centralized and decentralized finance, with retail trading surging 125% and institutional adoption growing—30% of large investors already hold digital assets. Nearly half of all BTC and ETH trades occurred on Binance, with over 60% of on-chain transactions via Binance Wallet. The Alpha 2.0 platform facilitated $1 trillion in volume, $780M in airdrops, and attracted 17M users. Traditional finance embraced crypto, with significant ETF inflows and major institutions tokenizing bonds. Trust remains paramount: Binance safeguards $162.8B in user assets, proven via PoR. The platform enhanced security, reducing major illegal risks by 96%, blocking $6.69B in fraudulent transactions, and recovering $11.7M for users. Compliance efforts expanded with 29 certifications and a 1,280-person team. Looking to 2026, Binance anticipates growth driven by global economic stability, tech advances, and clearer regulations like the RFIA/CLARITY Act. The focus remains on "Freedom of Money," through security, compliance, and education initiatives like Binance Junior and Binance Charity ($43.55M donated to date). The co-CEOs thank the community and invite others to join in building an open financial future.

marsbit12/31 15:43

Binance CEO Year-End Letter: Crossing the Mountains, Hand in Hand with the Sea of People

marsbit12/31 15:43

What Endures Through Bull and Bear Markets Is Not Consensus, But Structure: Learning from Century-Old Football Clubs to Understand Web3

This article draws parallels between the sustainability of century-old European football clubs and the challenges faced by Web3 projects in building lasting communities. It argues that while Web3 excels at discussing growth, incentives, and tokenomics, it often lacks the deep sense of belonging and trust that allows communities to endure market cycles. The piece uses the origins of clubs like Manchester United, FC Barcelona, and Juventus to illustrate how they were founded on strong cultural identity, grassroots community, and a shared sense of purpose—principles that Web3 projects can emulate. It highlights how these identities, forged in local communities and through powerful narratives, created unwavering fan loyalty. Furthermore, it examines how clubs like Liverpool and Borussia Dortmund survived existential crises not through wealthy owners, but through the unwavering support of their fan communities. The article points to governance models like the member-owned structure of FC Barcelona or Germany’s “50+1” rule as examples of how deep community integration creates resilience. Finally, it discusses the role of legendary figures, like Liverpool’s Bill Shankly, as spiritual leaders who embody the community’s values and provide a narrative anchor. For Web3, this underscores the importance of authentic leadership and using key figures to build emotional resonance, while also ensuring the community’s culture is institutionalized to outlast any individual. The core conclusion is that Web3 can learn from football’s focus on authentic identity, community-powered governance, and shared cultural narratives to build projects that survive beyond short-term hype.

比推12/30 04:52

What Endures Through Bull and Bear Markets Is Not Consensus, But Structure: Learning from Century-Old Football Clubs to Understand Web3

比推12/30 04:52

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