Web3 Teams, Stop Wasting Your Marketing Budget on Platform X
Web3 marketing teams are wasting budgets on ineffective X platform campaigns, as traditional promotion strategies have become obsolete. The classic model—announcement, followed by coordinated KOL posts—fails due to new paid partnership disclosures that make ads obvious, reducing engagement. X’s algorithm prioritizes drama, memes, and debates over formal announcements.
Using Starknet’s recent strkBTC campaign as a case study, the author notes its low organic reach: only 100+ independent posts about Starknet exceeded 10 likes in February. Instead of sparking discussion, paid KOL promotions are easily identified and ignored.
The solution is to flip the strategy: start by building narrative momentum through controversial topics (e.g., “Ethereum L2 vs. Bitcoin L2”), encourage creator debates and community content, and only then issue the announcement. For developer outreach, focus on building ecosystem prestige rather than direct promotion. The key is to create talk-worthy moments, not just distribute news.
Odaily星球日报03/12 13:54
