Dialogue with BNB Chain Growth Executive Director: Why Am I Bullish on BNB's Next Decade?
Nina Rong, the newly appointed Growth Executive Director at BNB Chain, discusses the platform's future and growth strategies in an interview. She highlights the success of the recent BNB Chain hackathon in Abu Dhabi, noting the participation of non-blockchain developers—including a winning student team—as a positive signal for broader adoption.
Having transitioned from Arbitrum to BNB Chain, Nina emphasizes BNB’s strengths: a strong technical team, a large and active user base, and mature infrastructure. She believes these elements form a significant barrier to entry for new Layer 1 competitors, making it difficult for them to reach BNB Chain’s scale.
Nina outlines her growth strategy focused on three core user groups: retail users, institutional players, and developers. While the Chinese-speaking community remains a key strength, she plans to expand into欧美, Latin American, and Middle Eastern markets with tailored approaches—such as focusing on institutional partnerships in the U.S. and developer outreach in Latin America.
She advises newcomers to Web3 to embrace a founder’s mindset, stay engaged with the market through hands-on participation, and continuously build industry knowledge. For those interested in joining BNB Chain or building on the ecosystem, she encourages direct outreach via social channels and values candidates with deep market insight and execution drive.
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