Industry News

Tracks company news, strategic changes, funding activities, and personnel adjustments across the blockchain and crypto industries, delivering a full-spectrum industry overview for our users.

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

X, the platform formerly known as Twitter, has officially terminated the API access for InfoFi applications that reward users for posting, effectively ending the "post-to-earn" model. This decisive move, announced by X product lead Nikita Bier, targets what the company identifies as a primary source of AI-generated spam and low-quality replies flooding the platform. The policy shift immediately impacted several prominent InfoFi projects. Tokens like KAITO and COOKIE experienced significant double-digit price drops. Projects such as Cookie DAO's Snaps platform have ceased operations, while Kaito has shut down its Yaps incentive program and is pivoting to a new, more traditional creator marketing model called Kaito Studio. X's core objection was not to the content itself, but to the fundamental structure of external, unpermissioned incentives directly driving platform engagement. This model was seen as compromising content quality and, crucially, undermining X's sovereignty over its own content ecosystem and user experience. The platform emphasized that it does not need the revenue generated from these API fees. The event signals a major recalibration, forcing InfoFi projects to either retreat to a pure data/tooling role or completely reinvent their business models to align with platform policies. The era of easily farming rewards for social media posts ("嘴撸时代") is over, as content control is firmly reclaimed by the platform itself.

Odaily星球日报01/16 04:35

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

Odaily星球日报01/16 04:35

Rumor: Coinbase to Acquire Farcaster, Still an Acquihire

In Silicon Valley, a common unwritten rule suggests that when a tech giant shows sudden interest in a startup—especially one with a similar product—the goal is often not to eliminate competition or acquire technology, but to acquire talent. This practice is known as an "acqui-hire." Recent rumors about Coinbase's potential acquisition of Farcaster likely follow this logic. Similar to Meta's acquisition of Manus, the focus is on the elite engineering team rather than just the product. Coinbase’s Base app already integrates Farcaster content, and Coinbase has no shortage of wallet products, indicating that the real target is Farcaster’s founder, Dan Romero. Dan Romero, who spent five years at Coinbase as a key executive overseeing international operations and backend systems, understands Coinbase’s compliance framework intimately. Since leaving, he has built Farcaster, demonstrating deep expertise in decentralized, community-driven Web3 ecosystems. Farcaster’s team, under Merkle Manufactory, remains small despite significant funding. It includes former Coinbase engineering lead Varun Srinivasan and other full-stack experts who efficiently developed a decentralized social protocol even used frequently by Vitalik Buterin. The acquisition could also create token opportunities: - DEGEN, Farcaster’s community currency, might become a core asset within Coinbase’s ecosystem. - ZORA, key for NFT minting, could strengthen as Base’s primary asset issuance layer. - CLANKER, an AI-driven token issuance tool, may evolve into a standard financial interface. - BANKR, an emerging DeFi project, could play a central role in future "social wallet" integrations.

marsbit01/16 04:02

Rumor: Coinbase to Acquire Farcaster, Still an Acquihire

marsbit01/16 04:02

Global Top Streamer MrBeast Becomes a Major Card for Tom Lee

This article details the strategic $200 million investment by BitMine Immersion Technologies (BMNR), led by Wall Street analyst Tom Lee, into Beast Industries, the holding company of global YouTube phenomenon MrBeast. The deal signals a major move to explore integrating DeFi into Beast's upcoming financial services platform. MrBeast, whose main channel has over 460 million subscribers, built an empire on ultra-high-cost, viral video content, often spending millions per video. His business, Beast Industries, now generates an estimated $400 million in annual revenue across content, consumer goods (like his profitable Feastables chocolate brand), and licensing, with a valuation around $5 billion. Despite this, MrBeast operates with minimal personal cash flow, reinvesting nearly all profits back into content to fuel growth and maintain his massive audience reach. The partnership with Tom Lee and BMNR is framed as a necessary evolution. Facing the limits of a high-cost, ad-reliant model, Beast Industries aims to build a more sustainable economic relationship with its audience through decentralized finance (DeFi). Potential applications include a lower-cost payment layer, a programmable account system for creators and fans, and decentralized asset tracking. The article positions this as a high-risk, high-reward experiment in transforming a vast attention economy into a new financial infrastructure, all while being mindful of not eroding the immense trust MrBeast has built with his audience.

比推01/16 01:06

Global Top Streamer MrBeast Becomes a Major Card for Tom Lee

比推01/16 01:06

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