Industry News

Tracks company news, strategic changes, funding activities, and personnel adjustments across the blockchain and crypto industries, delivering a full-spectrum industry overview for our users.

a16z: PR as BD, How to Break Through the 'Noise' in the Crypto Industry?

In the article "a16z: PR as BD – How to Break Through the Noise in Crypto," the author argues that "communications" is a broad term encompassing strategies for engaging various stakeholders, including employees, media, and investors. It involves owned content, social media, community building, speaking opportunities, and media relations (PR). No single tactic is superior; the optimal strategy depends on answering three core questions: What are your business goals? Who is your target audience? What is the best way to reach them? A consistent core narrative is paramount. The piece particularly defends the enduring value of media relations (PR), which, despite its controversial reputation in tech, remains a crucial tool. Media coverage provides third-party validation, expands reach to new audiences (potential employees, clients, influencers), and drives traffic back to owned channels. It is compared to business development (BD), where building genuine relationships with journalists is key. To break through the noise, founders are advised to: 1) Be their own best spokesperson, 2) Build relationships with media like doing BD, 3) View media as neither friend nor foe but as entities seeking good stories, and 4) Contextualize their story within larger industry or global narratives. The article concludes that the best defense against potential negative press is a good offense: proactively building communication channels and media relationships before a crisis strikes.

marsbit01/20 14:56

a16z: PR as BD, How to Break Through the 'Noise' in the Crypto Industry?

marsbit01/20 14:56

Dialogue with Hashkey Capital Partner Xiao Xiao: The Story and Key Insights Behind Raising $250 Million in 3 Months

HashKey Capital, a leading Asian crypto VC, successfully raised $250 million for its fourth fund, HashKey Fintech Multi-Strategy Fund IV, in just three months. The fund attracted institutional investors, family offices, and high-net-worth individuals, with a total target of $500 million. Unlike previous funds, this multi-strategy fund will focus on liquid assets, including public market investments, OTC purchases of tokenized assets, and selective private market deals. It offers greater flexibility and mid-term redemption options to meet LP demands for liquidity and exit opportunities. The fund will invest in global infrastructure, scalability solutions, and large-scale application scenarios. Xiao Xiao emphasized that mass adoption requires real usage motivation, sustainable business models, and network effects. Despite a market slowdown, HashKey remains active, seeking high-quality projects during cooler market periods. The firm avoids overvalued deals and prioritizes teams with strong execution, clear vision, and proper fund management. Xiao also discussed the evolving role of Chinese founders, noting their strength in execution and operational expertise, while highlighting the trend toward hybrid global teams. He expects greater transparency in the industry and a convergence of equity and token-based financing models. The crypto primary market is increasingly blending traditional and crypto-native exit strategies, with capital concentrating around top-tier projects and blurred lines between primary and secondary investments.

marsbit01/20 10:54

Dialogue with Hashkey Capital Partner Xiao Xiao: The Story and Key Insights Behind Raising $250 Million in 3 Months

marsbit01/20 10:54

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